Bank on TV Advertising

"Partnering with dell has helped us deliver an easy-to-use digital info-tainment system that gives customers a fast return on investment, without the burden of management complexities."

- Anto Kordic, director of corporate communications, 42media group

42media group wanted to enable its customer, Postbank, to use its branch environment more effectively to promote products and specific offers to customers. It also wanted to enhance the customer experience when spending time in the branch. Postbank needed an IT solution that would deliver a superior customer experience.

Postbank implemented a digital TV-based communications system from software manufacturers, 42media group. The solution is based on a Dell infrastructure consisting of high performing Dell^TM  PowerEdge^TM  servers. Dell’s custom factory integration (CFI) process was used to pre-configure Dell workstations as TV display screens in each branch. Enterprise support from Dell underpins the solution.

• Get IT Faster: Postbank gains fast deployment within 10 days thanks to Dell CFI
• Run IT Better: One administrator manages tailored content for 1,000 screens; Postbank benefit from low operating costs with standardized technology; Fast return on investment achieved with easy-to-manage solution
• Grow IT Smarter: Postbank benefits from flexible solution that can be extended on demand