Dell Tackles Energy Efficiency From Desktop To Data Center

PowerEdge 'Energy Smart' Servers Support Goal to Reduce Power Consumption, Cost and Complexity in Corporate Enterprise

Round Rock, Texas, December 4, 2006

Dell today unveiled two enhanced PowerEdgeTM  servers that underscore its commitment to environmental responsibility and its goal to design the most energy-efficient products.

Dell has engineered its Energy Smart technology -- which debuted in select corporate desktops in September -- into PowerEdge 1950 and 2950 models to help decrease power consumption and reduce overall operating costs. The Dell PowerEdge Energy Smart 1950 and 2950 can deliver up to 25 percent greater performance per watt while reducing power consumption by up to 24 percent.*

These improvements can save hundreds of dollars per server every year which can translate to millions of dollars per year in large data center deployments*. Customers can also benefit from the smaller energy footprint these products can deliver to drive increased density in the data center by deploying four PowerEdge Energy Smart servers within the same "power envelope" occupied today by three standard servers.

"Dell's commitment to designing products that simplify operations and lower our customers' overall cost of ownership is unwavering," said Brad Anderson, senior vice president, Dell Product Group. "New PowerEdge Energy Smart servers combined with Dell OptiPlexTM  desktops and Dell's excellent services, partnerships and sustainability programs deliver on our commitment to drive energy-efficient solutions that increase performance and reduce power consumption from the desktop to the data center."

Dell has engineered the PowerEdge Energy Smart servers from the ground up as the industry's first standards-based servers optimized specifically for power efficiency. The servers incorporate power-optimizing features such as:
  • Low-flow fan technology
  • High-efficiency power supplies
  • Dual-Core Intel®  Xeon®  low-voltage processors
  • Factory integrated BIOS and unique component specifications designed for increased efficiency and air flow

Dell combines the latest energy-efficient product designs and technologies with relevant services and partnerships as well as product lifecycle, sustainability and recycling programs.

Dell's Data Center Environment Assessment Service helps businesses to assess, scope and plan data center power and cooling requirements prior to deployment. Businesses are also provided comprehensive assessments and remediation plans for HVAC, cooling and power delivery systems. Dell's Data Center Capacity Planner can assist businesses to "right-size" rack deployments to take advantage of the latest advancements in technology and use of space.

By partnering with industry leaders such as APC, Liebert, Rittal and Samina SCI, Dell is working to address data center efficiency end-to-end. In addition, the Dell Energy Efficiency Research Center in Austin, Texas, can simulate customer data center environments, from server deployment and workload balancing to HVAC settings, power delivery and airflow to determine the right solution to meet customer needs.

Dell PowerEdge Energy Smart servers also offer an ideal platform for consolidation and virtualization, enabling customers to balance capacity demand within the same or reduced physical space and price range. Both models are integral to Dell's scalable enterprise strategy by enabling customers to reduce energy consumption and overall costs through efficient scaling, improved utilization and simplified operations.

The recently announced OptiPlex 740 and 320 desktops spearheaded Dell's Energy Smart technology.

For perspective, had the Dell Energy Smart settings of the new OptiPlex 745 been enabled on all Dell desktops sold within the past year, enough electricity could have been saved to avoid about 12.5 million tons of CO2 emissions, the equivalent of removing about 2.5 million cars from the road. The potential savings for customers: about $1.6 billion in operating costs.*

Pricing and Availability

The Dell PowerEdge Energy Smart 1950 and 2950 servers are available today worldwide. Prices start at $2,449 and $2,619, respectively. Additional information is available at www.dell.com/poweredge, www.dell.com/energy and www.dell.com/assetrecovery. Product photography is available at www.dell.com/photos

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any other computer company, placing it No. 25 on the Fortune 500. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS.

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