Summer 2005 
Sustainability
Accountability
Community
Dell in the News

 

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 Sustainability
 
   Dell Releases FY05 Sustainability Report
  Dell recently released the company’s fiscal year 2005 Sustainability Report communicating the company’s progress in the areas of corporate accountability, environmental responsibility and community citizenship. Significantly, Dell reported exceeding the product recovery goals set for FY05 by more than four times, collecting about 11 million kilograms (24 million pounds) of used product from customers. Dell’s total collection of product for recycling (including lease returns and retirement of Dell-owned assets) was nearly 30 million kilograms (66 million pounds). Dell also reported significant progress against the company’s design for environment goals, including meeting our goal of eliminating the use of any halogenated flame retardant in desktop, notebook and server chassis plastic parts; and, improving energy efficiency by enabling power management features on the OptiPlex desktop line. These improvements have reduced CO2 emissions equivalent to removing about 156,000 cars from the road worldwide. The full report can be accessed at Dell’s environmental site at www.dell.com/environment.
   Dell Sets FY06 Environmental Goals, Moves Closer to Meeting RoHS Directive
 

Dell laid out environmental goals for the company’s current fiscal year in the new sustainability report. Dell has committed to increase product recovery from customers by 50 percent this year. By the company’s fiscal year 2008, Dell will: enable the avoidance of 10 million pounds of CO2 emissions through further energy efficiency in product design (the equivalent of removing 1.5 million cars from use); avoid the use of 52,000 tons of lead through compliance with the European Union’s RoHS directive and growing customer preference for LCD monitors over CRT monitors, and avoid the use of 43,000 tons of product packaging and shipping materials.

In conjunction with the release of the Sustainability report and announcement of FY06 goals, Dell launched two new OptiPlex desktop systems June 2. The new platforms feature lead-free chassis, motherboards and power supplies, moving Dell closer to meeting the requirements of the European Union’s Restriction on certain Hazardous Substances (RoHS) directive, which Dell plans to meet on a global basis

   Colleges and Universities Use Dell Grants for Campus Computer Recycling Events
  Dell provided three U.S. college and university customers $10,000 grants to be used to conduct computer collection events on campus. The grants are part of the Dell Higher Education Recycling Leadership Awards, a pilot program created to recognize select customers’ commitment to leadership in the areas of technology innovation, environmental sustainability or campus community recycling. Recipients of the Dell awards were the University of California-San Francisco, the University of Colorado-Boulder and Miami Dade College-Kendall Campus. Each of the selected higher education institutions conducted a computer collection event at the end of the academic calendar year to coincide with the student move-out period. To learn more about these grants, please click here.
   Dell Lowers Recycling Costs for Businesses, Consumers 
  Dell recently lowered the cost of recycling for businesses and consumers, underscoring our commitment to make recycling easy and affordable. Dell announced for a limited time, Dell will refurbish or recycle an unlimited number of old computer systems with no upfront cost for business customers, provided the technology meets certain specifications. Dell’s Asset Recovery Services will remove customers’ old hardware and refurbish or recycle it consistent with environmental guidelines. Dell also announced a reduction in the price of computer recycling for any consumer, now priced at $10. Dell continues to offer recycling at no charge to consumers who purchase new desktop or notebook computers or printers. Dell’s global donation partner, the National Cristina Foundation, continues to offer any U.S. consumer a no-charge donation program for used computers. To learn more about these offers, please click here. 
   Dell Commemorates Earth Day With Recycling Events at Austin-Area Campuses 
  Dell celebrated Earth Day in Austin this year by collecting three truckloads of unwanted computer equipment from employees. More than 300 Dell team members dropped off computers, monitors, printers and more during the events held at Dell’s Central Texas campuses. With the assistance of Goodwill Industries of Central Texas, the systems will be either refurbished and sold by Goodwill or recycled. The event was an extension of the Austin Computer Recycling Project (ACRP), the first comprehensive computer recovery, reuse and recycling opportunity featuring curbside collection of unwanted computers for Austin residents. To learn more about ACRP please visit www.computerrecyclingproject.com.
   National Park Service Turns to Dell to Recycle More than 2,000 Outdated Systems
  The U.S. Department of the Interior’s National Park Service recently chose Dell to remove and recycle more than 2,000 computer systems. The National Park Service previously stored, donated or auctioned its outdated computer systems through the Government Services Administration (GSA), relying on its own employees to coordinate the process. “We are standardizing on Dell Asset Recovery Services because of the commitment from Dell to recycle these systems in accordance with Environmental Protection Agency standards,” said Dom Nessi, chief information officer, National Park Service. “We were spending lots of time coordinating the disposal of our outdated computers, which was difficult to manage, provided little return on investment and caused concern about where they were ending up.” Government officials said Dell’s willingness to work with minority and women-owned businesses to help refurbish and recycle technology products also was important in their decision process. Please click here for more information.
   Dell to Hold Computer Recycling Event in Winston-Salem, N.C. June 25
  Dell will hold a free computer recycling event for Piedmont Triad consumers Saturday, June 25, at the Dixie Classic Fairgrounds in Winston-Salem. The event is part of Dell’s commitment to the community and the company’s ongoing effort to educate consumers about responsible computer recycling options. Dell’s local partners for the community event include the City of Winston-Salem, the City/County Utility Commission, Keep Winston-Salem Beautiful and the Dixie Classic Fairgrounds. Piedmont Triad residents can empty their closets and garages of any brand computer, monitor, printer and other computer equipment and drop them off at the collection event. “This computer collection event is an opportunity for area residents to do something good for the environment,” said Winston-Salem Mayor Allen Joines. “And this example of corporate citizenship is among the reasons we are fortunate to have Dell in our community.” Dell's third U.S. manufacturing facility is currently under construction in Winston-Salem’s Alliance Science and Technology Park. The plant is scheduled to be operational later this year and employ 1,500 people within five years.
   Dell Pilots Eco-Delivery Offer With First Customer
  Dell recently piloted the first phase of an environmentally-friendly delivery service for business and public customers, called Eco-Delivery. The service is designed to enhance the customer experience by reducing on-site packaging waste. On Earth Day this year, the State of Washington Department of Ecology celebrated being Dell’s pilot customer for the Eco-Delivery offer. Additionally, Dell’s Eco-Delivery crates facilitate large volume purchases by reducing storage space required to receive and distribute systems at the customer’s location. The solution entails a reusable container that loops between Dell and the customer, which contains multiple systems while maintaining the highest standards of durability and shock-impact protection.
   DELL IN THE NEWS: Dell Unveils Low-Lead Computers (The Associated Press, June 2, 2005)
 Two models eliminate it in power supply, motherboard, chassis
 

The Associated Press
Updated: 3:41 p.m. ET June 2, 2005

ROUND ROCK, Texas - Dell Inc., the world’s largest personal computer maker, on Thursday announced two environmentally friendlier desktop computer systems for business users.

Dell said lead-reduced versions of its OptiPlex GX520 and GX620 corporate desktop computers were available immediately worldwide.

The new models eliminate lead from the power supply, motherboard and chassis, company officials said. However, Dell said lead still may be present in certain other components as it continues to work with parts suppliers to eliminate the toxic material.

The move comes ahead of the European Union’s July 2006 deadline requiring electronics shipped in the EU to be completely lead-free. Dell, which already bars the use of other hazardous chemicals such as cadmium and mercury, said it would meet the EU requirements before the deadline.

Prices will start at $549 for the GX520 and $579 for the GX620. The models will be available in seven configurations, including mini-tower and desktop form factors, and will include Intel Pentium 4 and Celeron D processors running up to 3.8 gigahertz.

At a news conference Thursday in Monte Carlo, Monaco, Dell also touted its environmental initiatives, saying it recycled more than 24 million pounds of used computer parts last year in the United States, a 234 percent increase over the previous year.

  DELL IN THE NEWS: Dell Does New Eco-Friendly Desktops (CNET News.com, June 2, 2005)
 

By Michael Singer
http://news.com.com/Dell+does+new+eco-friendly+desktops/2100-1042_3-5729588.html

Story last modified Thu Jun 02 09:34:00 PDT 2005

Dell took the wraps off of two desktop computers on Thursday that it says really get the lead out.

The company announced that its latest OptiPlex systems--the GX520 and the GX620--not only are powered by some of the fastest Intel processors, they come with lead-free power supplies, motherboards and chassis.

Dell executives made the announcement during an afternoon event in Monte Carlo, Monaco. The company used the backdrop of one of Europe's best-known vacation destinations to highlight its efforts to cut back on the amount of hazardous materials in its products.

The company said its new OptiPlex systems are good first steps toward complying with the European Union's 2006 deadline to restrict the use of certain substances, such as lead, and eliminate the use of other metals, such as cadmium. Dell said it already complies with international environmental standards including GreenPC and Energy Star.

Dell said it also is avoiding brominated flame retardants and has virtually eliminated the use of halogenated flame retardants in desktop, notebook and server chassis plastic parts. Many of the reductions in hazardous materials are linked to the shift away from cathode ray tube, or CRT, monitors in favor of liquid crystal display (LCD) monitors.

In related news, Dell executives said they plan to increase by 50 percent the amount of used product recovered from customers in 2006.

Since last year, Dell said its Asset Recovery Services program has helped the company recover 24 million pounds of used product from U.S. customers. Worldwide, Dell said it recovered nearly 66 million pounds of product during the same period.

In the OptiPlex line, customers can choose from seven different chassis designs offered for the GX520 and the GX620, including mini-tower, desktop, small and ultra-small chassis sizes. Prices for the GX520 start at $549. The GX620 starts at $579.

The PCs are powered by Intel Pentium 4 and Celeron D processors that run as fast as 3.8GHz. The GX520 can be expanded to accommodate a 160GB Serial ATA (SATA) hard drive. The GX620 has a 250GB hard-drive option.

The two new models also use Intel's latest 945G chipset, which means it can accommodate 64-bit processors including the Pentium D and security features that are hardwired into the silicon. One such security feature is Intel's Execute Disable Bit technology, which helps prevent buffer overflows, and its Trusted Platform Module software, which can prevent unauthorized systems from getting access to network data.

The GX520 and the GX620 will also ship with one of Intel's newest graphics media accelerators, which will support improvements in Microsoft's next Windows operating system, code-named Longhorn.

Dell said it expects that the GX620 will support factory installation of the Microsoft Windows XP Professional x64 operating system, as well as dual-core processors, in the next few months.

 
 Accountability
   Dell Launch of Internet Safety Campaign
 

Dell has joined the Internet Safe Coalition in sponsoring an Internet safety campaign for children called iKeepSafe. The campaign uses children’s books, Web materials, and public service announcements to emphasize tips for children to stay safe online. Recent studies show that one in five children receives an online sexual solicitation each year and 29 percent of children freely give out personal information online if asked. The coalition’s goal is to reduce these statistics by ensuring children understand and practice safe online behavior.

Pat Nathan, Dell’s Sustainable Business Director commenting on the campaign said, “As a trusted customer advocate, Dell’s partnership in iKeepSafe further extends our commitment to ensuring that people of all ages understand how to have safe and secure interactions on the Internet.”

Dell will use the company’s Web site and marketing materials to help educate our customers about this program because the company believes effective customer education and awareness is one of the most critical steps the industry can take to curtail the spread of online threats. Please visit http://www.ikeepsafe.org/ for additional information.

   Dell Holds Global Diversity Summit Focused on Women’s Advancement in the Workplace
 

Dell and Diversity Best Practices co-hosted a global summit at Dell’s headquarters in Round Rock, Texas in March that focused on the changing role of women in different cultures and the effect on recruitment, advancement and retention of women employees.

Nearly 30 of the top diversity executives and women business leaders from Fortune 500 companies were represented. Together, they discussed strategies for equipping leaders to better address the cultural barriers to women’s career choices, growth and development. The basis of the summit discussion was a global research study commissioned by Dell with Harris Interactive. The study addresses cultural and societal norms within different regions and the impact they have on women in key professional areas such as global assignments, professional development, career path, leadership opportunities and work/life effectiveness.

Dell then shared results from the recent 35-country survey of female managers at multinational corporations in a “Conversations With Dell” session April 19. Thurmond B. Woodard, vice president of Global Diversity, led the discussion, sharing thoughts on the changing role of women in different cultures and how this affects the ability of corporations to effectively recruit, develop and retain them.

A transcript of the discussion as well as more information about the Summit and study, including the global survey factsheet and a whitepaper on Women in the Global Workforce can be found here.

   Dell Diversity Efforts Honored
 

Dell has recently received several honors for the company’s diversity efforts. They include:

Dell recently was honored at the fifth DiversityBusiness.com National Multicultural Business Conference for our commitment to multicultural markets in the United States. Companies formally recognized at the conference were the winners of the Div50, a list of Fortune 500 companies most dedicated to supporting diversity and diversity-owned businesses. The 350,000 women and minority-owned businesses voting in the election based their decisions on such factors as the volume, consistency and quality of business opportunities granted to women and minority-owned companies. More information on the Div50 can be found here.

The readers of Woman Engineer Magazine selected the top companies in the country for which they would most prefer to work or believe are progressive in hiring women engineers. Dell ranked number 22 in the poll. Readers include students, entry-level and professional women engineers, as well as universities throughout the country.

Dell was listed in the top 12 of Essence Magazine's May issue of 35 Great Places To Work, the category assigned the rank of “excellent.” Criteria for the award consisted of a commitment on the part of the company to recruiting, welcoming and mentoring African-American women, including having formal policies and benefits that support their needs to better balance job and family demands. Lynn Tyson, vice president, Investor Relations and Corporate Communications, was profiled in the magazine, as were Dell’s innovative work/life effectiveness solutions.

   Dell Listed on Best Places to Work in France
  Dell was recently recognized by the Great Place to Work Institute as No. 12 on the list of best companies to work for in France, ranking second in the area of Learning and Development. Selection was based on direct feedback from a questionnaire sent to a random sample of 250 Dell France team members, and from the results of a study conducted by the Institute on the company’s strategy and key actions taken to help employees' development over the last four quarters. The full list of companies can be found here.
   Dell Sponsors National Society of Black Engineers, Provides Scholarship Award
  Dell recently sponsored the National Society of Black Engineers (NSBE) Conference in Boston. NSBE is an event that attracts more than 10,000 attendees and strives to meet the interest of the talent in the engineering field, particularly those currently in college. In addition to having a booth and on-site interviewing at the event, Dell provided a $5,000 scholarship and sponsored the Cyber Café and general session, at which Tim Johnson, director of Learning and Development, Product Group and Worldwide Procurement, spoke. Judy Chavis, director, Business Development and Global Alliances, participated in both the Executive Women’s Panel and Alumni Breakfast. In addition, the Austin Alumni NSBE chapter President, Gregory Harrington and Past Vice President Akin Akinboro, both Dell team members, were awarded FreshStart’s Pre-College Initiative (PCI) Program of the Year at both the national and regional levels. This award is given to the Alumni PCI program that has reached a significant number of pre-college students. FreshStart is a program that encourages and advises youth in their pursuit of engineering/science careers and promotes public awareness of engineering/science opportunities for minorities in the professions.  
   Dell Participates in CSR Conference
  On May 4, Dell participated in the Companies for Social Responsibility Investors Conference organized by Timberland in conjunction with New York University’s Stern School of Business. Dell’s Sustainable Business Director Pat Nathan spoke about Dell’s strategies for environmental and social responsibility, aligning these efforts with core business strategies, and measuring progress through triple bottom line reporting. Other companies represented at the event included Timberland, Home Depot, Staples, Starbucks and Green Mountain Coffee.
   Dell and Intel Participate in Lifestyles of Health and Sustainability Forum
  Dell partnered with Intel to co-lead a panel discussion exploring trends in sustainable technology during the LOHAS 9 Forum in April. The LOHAS 9 Forum: “Getting to the Heart of Conscious Commerce” took place April 25-27 in Marina del Rey, California. The conference brought together corporations, media executives and celebrities committed to Lifestyles of Health and Sustainability (LOHAS). During their panel discussion, Don K. Brown, director, Worldwide Regulatory Compliance and Environmental Affairs, and Tim J. Mohin, director of Sustainable Development for Intel Corp., discussed the role of technology in the LOHAS industry. Additionally, Dell and Intel sponsored the forum’s Cyber Café, providing state-of-the-art computer workstations and free Internet access so attendees could check e-mail and surf the Web. To learn more, please visit http://www.lohas.com/.
 
 Community
 
   Dell Participates in Dedication of New Center for Goodwill Industries of Central Texas
  Goodwill Industries of Central Texas (GICT) officially dedicated the Goodwill Community Center (GCC) in Austin Friday, May 20. Area dignitaries, present and former board members and other invited guests attended the dedication. Guests toured the new facilities, shopped the newest Goodwill store, went online at Computer Works and visited the Dell Goodwill Computer Museum. Pat Nathan, Dell’s director of sustainable business, delivered remarks during the ribbon cutting and highlighted for guests the role that technology plays in aiding Goodwill in its community mission. Dell donated desktop computers and printers for Goodwill’s new Learning Lab. Goodwill’s Learning Lab is designed to provide Central Texas residents with barriers to employment access to state-of-the-art computer and Internet technology and instruction.
   Dell Expands TechKnow Program 
 

The Dell TechKnow program is an after-school program through which students gain hands-on experience refurbishing Dell computers. Upon completion of the program, students are given the Dell desktop computer they assembled, along with software, modem and one year of free Internet access from America Online. The program helps teach technology skills that promote self-esteem and academic success and prepare them for opportunities in today’s technology-driven world. Recently:

Students of Bloordale Middle School in Ontario, Canada, recently celebrated the Dell Canada TechKnow Graduation ceremony. Lawrence Pentland, vice president of Americas International, and Joe Marengi, senior vice president of the Americas, were present to congratulate the students for their achievements. Please click here to see a photo.

Seventy-one Fayette County, Kentucky, middle school students graduated from the the Dell TechKnow computer technology program held this spring at four Tubby’s Clubhouse locations in Fayette County Middle Schools and Lexington Community Centers. This is the third Tubby’s Clubhouse group of middle school students who have completed the Dell TechKnow curriculum. The mission of the clubhouses is to close the technology gap and educate students about life skills. It is a first-ever collaboration and joint funding effort between the Tubby Smith Foundation, the Parra Family Foundation, the Lexington-Fayette Urban County Government and its Division of Parks & Recreation, the Dell TechKnow Program, Fayette County Public Schools, the Lexington Urban League and Lexmark.

For more information on the TechKnow program, please visit www.dell.com/k12/techknow.

   Dell Provides Support for North Carolina Center for 21st Century Skills
  Dell announced a leadership gift of $50,000 to support the nation's first-ever Center for 21st Century Skills, which will bring together educators, administrators and the business community to identify the skills needed to help ensure North Carolina continues to compete successfully in the global economy. "This Center is a unique national public-private initiative that will foster student success in the global economy," said North Carolina Gov. Michael Easley. "Dell is the first business to step forward to financially support the Center." Dell's support of the Center for 21st Century Skills further extends the company's commitment to education in North Carolina. Dell is a founding member of the Partnership for 21st Century Skills, a national advocacy organization transforming education that is working with the State of North Carolina on the Center's development.
   Dell Launches e-Integrasi Center, Promotes Cultural Harmony
  The Right Honorable Chief Minister of Penang, Tan Sri Dr Koh Tsu Koon, and Yasmin Mahmood, Dell country manager for Malyasia, recently launched the Dell e-Integrasi Center April 2 in Penang, Malaysia. e-Integrasi is a national effort partially funded by the Malaysian Ministry of Science, Technology and Innovation, and aims at fostering racial unity in Malaysia. Under this 12-month pilot program, 400 students of diverse ethnic and cultural backgrounds from 26 elementary schools will integrate through culturally themed virtual games and physical interaction to further boost understanding, tolerance and mutual respect. Dell contributed Dimension 3000 desktops, Latitude D505 notebooks, PowerEdge SC420 servers, 2300MP projectors, all-in-one printers and color laser printers as the technology that will drive the program. For more information on the e-Integrasi Center, please click here.
 
 
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