The Instax Mini 90 Neo Classic has a premium, full-fledged camera design that sets itself apart from the "cute" image it had built in the past, and features a variety of photography modes for various scenes for users to enjoy more genuine photography.
The Instax Mini series which enables users to write messages on the card-sized high image quality photos on the spot, is popular among teenage girls and women in their early 20s.
The Instax Mini 90 Neo Classic targets not only women who have been the main target of the instax cameras but also men. It has adopted a premium, full-fledged camera design so that it may be used by interchangeable lens camera users and camera lovers. In addition, basic performance as a camera has improved to take high image quality photos by automatically detecting the brightness of the surrounding and automatically adjusting the optimum amount of light for the flash and shutter speed.