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Customer-Centric Banking

Customer-Centric Banking

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Customer-Centric Banking

Centralize product management, pricing and rewards to gain and retain customers

Is your bank’s profitability is being impacted by a highly competitive marketplace compounded by a stagnant customer base and reduced customer spending? Digital transformation can offer new techniques to grow market share and achieve competitive differentiation.

Dell Services can help you become more customer-centric by adopting a centralized product management and pricing approach. Move your product and pricing function outside the core banking application/system and integrate it into all of your bank’s lines of business. To attract and retain new customers, many banks have also introduced initiatives such as point-based rewards programs and relationship-based pricing.

Our customer-centric banking services can also help you:
  • Measure which product lines are performing better due to rewards programs
  • Determine which programs need to be discontinued
  • Optimize the impact of customer-centric initiatives on customer retention and behavior
  • Establish the optimal price point to retain customers while maintaining profitability
  • Verify whether bank rewards programs are resonating with customers and enticing them to do more business with you.

 


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Improve your customers’ loyalty by adopting new technology in billing, rewards and promotions.
Customer Loyalty & Relationship Pricing
Customer Loyalty & Relationship Pricing

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Customer Loyalty & Relationship Pricing


Customer Loyalty & Relationship Pricing
Redefine relationship banking with savvy pricing and business intelligence. Learn More

"Online Catalog Redemption
Online Catalog Redemption

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Online Catalog Redemption


"Online Catalog Redemption
Incent and reward customers with attractive and easy online catalog awards. Learn More

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