listens to customers and delivers innovative technology and services they trust
and value. Uniquely enabled by its direct business model, Dell sells more systems
globally than any computer company, placing it No. 25 on the Fortune 500. Dell's
climb to market leadership is the result of a persistent focus on delivering the
best possible customer experience by directly selling standards-based computing
products and services. Revenue for the last four quarters totaled $56.7 billion
and the company employs approximately 69,700 team members around the globe.
was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company
in the computer industry. The company is based on a simple concept: by selling
computer systems directly to customers, Dell could best understand their needs
and efficiently provide the most effective computing solutions to meet those needs.
This direct business model eliminates retailers that add unnecessary time and
cost, or can diminish Dell's understanding of customer expectations. The direct
model allows the company to build every system to order and offer customers powerful,
richly-configured systems at competitive prices. Dell also introduces the latest
relevant technology much more quickly than companies with slow-moving, indirect
distribution channels, turning over inventory in just under five days on average.
One of the largest centres of its kind in Ireland,
Innovation House, Dell's EMEA Business Campus in Cherrywood, Dublin employs over
1500 people. European-wide functions include the EMEA Enterprise Expert Centre
- a multi-lingual group of system consultants, providing high-level customer support
for the data centre environment - and the EMEA Marketing team, responsible for
online development, pricing, product marketing, business analysis and the design
of EMEA-wide advertising and direct mail campaigns. The operation is also responsible
for sales activities in both the local Irish market and the home and small to
medium business sector of the UK market.