• Translation into Simplified Chinese eases adoption for customers in China market
  • Free hands-on, web-based training now available as a value add to every Toad for Oracle license


Dell Software
today announced the release of a fully localized Simplified Chinese version of Toad for Oracle. The new release marks the latest milestone for Dell Software’s flagship database development and management solution. Already used by more than 2 million database professionals across the globe, the release of version 12.5 streamlines and simplifies adoption for customers in China’s growing database management market.

Toad for Oracle 12.5 includes complete localization of the product installer, user interface and documentation into Simplified Chinese. Also translated into Simplified Chinese are the Spotlight on Oracle and SQL Optimizer for Oracle components of Toad Development Suite for Oracle and Toad DBA Suite for Oracle. Additionally, with the newest release, Dell Software is further helping customers get the most out of their Toad investments by offering free, hands-on, web-based training (6-8 hours of material) with every license.

The localization of Toad for Oracle comes at a critical time for companies in the Chinese marketplace. A McKinsey & Company article notes that the cost of labor in China is increasing by 10 percent per year[i], and predicts that technology products offering higher IT productivity soon will become a priority for many enterprises. At the same time, more companies across China are investing in modern database technologies. According to Gartner, the database management system (DBMS) market is projected to grow more than 9 percent[ii] in China in 2014, with Oracle databases representing an approximately 43 percent[iii] share of that market. The need for cost-effective tools that maximize the performance and efficiency of those investments is thus more important than ever.

About Toad for Oracle
A complementary offering to Oracle’s enterprise tools, Toad is the foundation of Dell Software’s database development and administration product family. It enables developers and DBAs of all skill and experience levels to work with greater efficiency and accuracy, thus enhancing the productivity of individuals and development teams alike. Toad for Oracle also enables connected intelligence by way of a seamless connection to Toad World, an online community of more than 3 million where users can interact with industry experts and peers to get questions answered and problems solved – without leaving Toad.

Pricing and Availability:
Toad for Oracle v12.5 in Simplified Chinese is available now, with pricing starting at $955 USD for the base edition.

Supporting Quote:
Darin Bartik, executive director of information management products, Dell Software
“We’re both proud and excited to announce the full localization of Toad for Oracle into Simplified Chinese. As evidenced by the increasing investment in modern database technologies across the region, the optimal development and performance of those databases is now increasingly critical to the success of Chinese businesses. By fully localizing Toad for Oracle into Simplified Chinese, Dell Software is making it easier for companies in this growing marketplace to leverage a leading Oracle development and administration solution that has already helped millions of database professionals across the world.”

Han Chon, general manager, Dell Software, China
“We’re excited about the Simplified Chinese version of Toad for Oracle, which allows developers and DBAs of all skill levels and experience to work with greater efficiency and accuracy. The new version of Toad also combines broad automation features and intuitive workflow to improve productivity. The Simplified Chinese version of Toad for Oracle will help local customers manage databases more efficiently and will meet the increasingly high demands for database management.”

A Complete End-to-End Information Management Solution
Toad for Oracle is a part of Dell Software’s Information Management group. Dell enables organizations to turn data into actionable business insights by delivering an integrated set of vendor-, location- and data type-agnostic solutions spanning the modern information management lifecycle, including database management and optimization, application and data integration, and big data analytics. Learn more about Dell’s Information Management software solution by visiting us online.

Delivering Complete and Connected Software Solutions
Dell Software empowers companies of all sizes to experience Dell’s “Power to Do More” by delivering scalable yet simple-to-use solutions that can increase productivity, responsiveness and efficiency. Dell Software is uniquely positioned to address today’s most pressing business and IT challenges with holistic, connected software offerings across five core solution areas, encompassing data center and cloud management, information management, mobile workforce management, security and data protection. This software, when combined with Dell hardware and services, helps customers simplify IT, mitigate risk and accelerate business results.

About Dell
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

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[i] Source: McKinsey & Company “What could happen in China in 2014,” January 2014
[ii] Source: Gartner “Forecast: Enterprise Software Markets, Worldwide, 2011-2018, 1Q14 Update,” March 2014
[iii] Source: Gartner “Market Share: All Software Markets, Worldwide 2013,” March 2014