Alienware Celebrates 20 Years of Putting Gamers First with Four New Products at E3
Alienware rolls out a fierce new lineup of powerful, VR-optimized products at this year’s E3 in Los Angeles. Currently celebrating its 20th anniversary as a pioneer in specialty high-performance PC gaming systems, Alienware offers new solutions targeted at gamers looking for the best experiences in PC gaming and virtual reality.
The new Alienware Aurora is a mid-tower desktop with full-scale power and performance. Despite a smaller footprint than the previous Aurora, it boasts even more dedicated graphics and overclocking potential, including the latest generation NVIDIA GeForce cards, for 4k gaming or even up to 12k gaming as a dual-graphics capable desktop. Performance improvements also include the latest Intel CPUs, available with liquid cooling, and overclockable memory available with Kingston Fury X running at a blistering 2400 MHz. The Aurora’s innovation also includes Alienware’s first chassis with tool-less access for easy swapping of GPUs and as many as 3 of the 5 potential storage drives. These and other innovations join the solid lineup of Alienware software including custom lighting with AlienFX and total control with Alienware Command Center. Whether gaming at insanely high resolutions or experiencing optimized VR experiences, the new Aurora is the latest in a long line of leading engineering and design innovation specifically tailored for gamers.
Alienware Alpha compact desktop
The new Alpha is the perfect Windows gaming system for virtually any room, and LAN parties have never been easier with the performance and minimal set up of this accessible ultra-small form factor PC. Its compact design now comes fully upgraded with an NVIDIA GeForce GTX 960 GPU with 4GB of GDDR5 memory for over 60% higher GPU performance than the previous generation.1 Also configurable with a new AMD Radeon graphics option, the new Alpha boasts better frame rates at higher resolutions and higher settings. For future proofing and to push performance to VR and 4k gaming levels, the new Alpha is now compatible with the Alienware Graphics Amplifier.2
Many of these same updates can be found on the new version of the Alienware Steam Machine for users looking to take full advantage of the console experience offered by Valve’s SteamOS and Steam Controller.
Alienware Area-51 desktop
As one of the most revered performance PCs of all time, the Area-51 ups its game again at E3. The ultimate full-tower gaming desktop is now equipped with the new Intel Core i7 (a.k.a. Broadwell-e) CPUs ranging from 6- to 10-core options, as well as NVIDIA’s latest GeForce graphics technology (a.k.a. Pascal). According to Intel, the Core i7 delivers up to 35% faster multi-threaded performance and combined with the new GeForce GTX graphics there is a new standard for multi-tasking and VR.3 The iconic triad design exemplifies Alienware engineering prowess with support for up to three full-length double-wide graphics cards, easily removable side-panels, convenient access to ports and carrying handles, as well as a highly-optimized thermal management system. It’s not only ideal for gamers and VR enthusiasts, it’s the platform of choice for anyone that wants to configure elite performance.
Alienware 13 OLED notebook
Previewed five months ago at CES, the Alienware 13 is the world’s first gaming notebook to offer revolutionary OLED display technology designed in partnership with Samsung. More consumers are embracing OLED graphics in televisions and smartphones, with self-lighting pixels that can switch off completely to achieve perfect black for significantly higher contrast. How much higher? The Alienware 13 OLED’s touchscreen display offers an astronomical contrast ratio of 100,000:1, also delivering better color saturation. With the fastest response time on a notebook, typically 1ms, gamers get a display performance experience never before possible on an LCD. Compatibility with the Alienware Graphics Amplifier allows for boosted graphics performance now, or in the future, and an even better experience with this stunning display.
Visit Alienware at E3 – Booth #747, South Exhibit Hall. For more information on Alienware at E3 check out our blog.
These products are also coming soon to Best Buy locations nationwide as well as BestBuy.com.
2Available only on Alienware Alpha models configured with the NVIDIA GTX 960 GPU
3Based on Intel testing using the CINEBENCH* R11.5 AND R15 benchmark test, versus the previous generation. Actual performance will vary. CINEBENCH* R11.5 and R15 is a benchmark from MAXON Computer that measures the performance of desktop OpenGL* 3D modeling applications.