Dell Australia and New Zealand today announced the launch of the Dell Engineers Club, a platform for Channel Partners across the IT industry to network, exchange ideas, and discuss industry trends and best practices. The Club is targeted at pre-sales and technical executives in select Dell Channel Partners. It is an exclusive club that offers the opportunity to connect with technical experts from Dell and other Vendors that associate with the club to expand their knowledge, learn about the latest technology trends, engage on a portal through online activities and receive rewards for doing so.

The program is incentivised via the Achievers Platform and also allows members to move through the Club ranks of Dell Associate to Dell Professionals. The Dell Engineers Club Started as a regional initiative of Asia Pacific and Japan, first launching in China in 2012 and has since accumulated over 1,300 members from markets such as India, China, Korea and South Asia.

Members of the Dell Engineers Club will be offered training courses; focused on a range of technology topics via classrooms and online learning platforms. Members can pick training relevant to them and will also have industry experts guiding them based on aptitude. Partner engineers can benefit from training in specific practice areas, including three main competencies – Storage, Server and Networking; along with the new addition of Dell Software Competencies. New courses such as Data Protection are also continuously being developed so as to ensure relevancy to industry trends. Members will also have access to informal interactions with thought leaders and industry experts.

Dell offers over 100,000 training sessions a year on average to all partners globally. The Dell Engineers Club is a platform for Dell to provide additional support to select partners by further investing in the development of technical expertise of individual engineers. It is also a platform for the company to seek partners’ feedback and views on new Dell solutions and products.

The Dell Engineers Club is part of Dell ANZ’s long-term commitment to Channel Partners to help grow their businesses within ANZ and the wider region.

"At Dell, our Channel Partners are at the very core of our business. As we continue to strengthen our ANZ channel, the introduction of the Dell Engineers Club will provide further support to a key part of our channel and further solidify our position as a leading channel supplier," said Geoff Wright, Dell’s General Manager of Channels and Alliances ANZ 

"It is vital that as we continue to evolve, we provide the training required for our Partners to continue to exceed customer expectations. Through this new club, we are able to recognise our Channel Partners’ loyalty and reward them accordingly. The Dell Engineers Club is an exciting next step in the evolution of the ANZ channel."

Channel Partners wishing to become members of the Dell Engineers Club can send in their request to enrol either to their Dell Partner Account Manager or they can go online and request for membership access


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Claire Malyon

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