Dell is committed to providing an environment that values and develops individual talents, respects the needs of its people and applies collective strengths toward the complete satisfaction of its customers and stakeholders. Dell recognizes that diversity is essential to enhance the customer experience, which is a key to our success. We also understand that it is our diverse teams who produce the diverse and innovative ideas that make Dell the computer systems company of choice for our customers around the world.
An Important Market Segment
African-Americans are an important market segment for Dell. So, to help build a strong relationship with our African-American customers, we have developed a number of new communications channels.
A foundational element of our communications with all customers is our Communities forum. You can visit www.dell.com/home, where you’ll find information about products from Dell, featured artists that design custom laptop covers, tips on how to enhance your life with technology and information on environmental programs.
Dell also utilizes various social media tools to provide more interaction, keep in touch with Dell or to receive special offers on products.
- Dell on Twitter — Provides tweets with special offers from Dell
- Dell on Facebook® — Dell social networking page on Facebook
- Dell on MySpace® — Dell’s social networking page on MySpace
Advertising and Events
This year, Dell was a sponsor of the 2009 Odyssey Network Ultimate Business Conference. Odyssey is a close-knit network of 600+ women executives, doctors, entrepreneurs and elected officials. This majority African-American group connects annually to network, train and conduct business in a relaxed setting. Odyssey, with members that have great buying power and are decision makers within their companies, is a great organization for Dell to partner with to promote our diversity efforts and product brand. It also serves as a phenomenal development tool for talent sourcing.
As the key technology sponsor, Dell’s cybercafé and gaming lounge were megahits. A representative from Consumer Sales served as a resident knowledge bank, answering questions and helping several women navigate through dell.com to purchase computers on the spot!
Dell donated computers to participants who completed essays on how they will leverage the computers to promote health awareness. Odyssey has committed to tracking these winners on their progress. This is a true demonstration of Dell 'making a meaningful difference.'
Judy Chavis, business development and marketing director of Product Group, participated on the technology panel with the likes of Microsoft®, Johnson & Johnson and American Express®. She strategically communicated Dell’s commitment to addressing digital inclusion with efforts, such as Dell YouthConnect, employee volunteerism and product donations. She was impressive.
As a corporate sponsor, we had a unique opportunity to host a private boot camp with two executive coaches. The Dell team spent a morning discussing personal brand/image and the art of negotiations.
Partnering With African-Americans
Dell works with numerous African-American organizations and businesses for all kinds of things — to advance important causes, purchase components or products and attract good job candidates.
Partnering With African-American-Focused Organizations
Dell diversity partnerships and community initiatives reach out to multicultural customer groups and provide benefits to diverse communities to promote access to technology, talent, business and education in our communities. Dell believes that creating mutually beneficial partnerships with national civic organizations, professional development organizations, and multicultural business and community groups help us exceed our customers' needs and remain competitive in the marketplace.
Some of the African-American groups we partner with include:
- Congressional Black Caucus Foundation
- Capital City African-American Chamber of Commerce
- National Urban League
- National Society of Black Engineers
- National Association of Black Accountants
- National Black MBA Association
Additionally, Dell is a founding partner of African-American Voices in Congress (Avoice). Avoice is the result of a collaborative partnership among the Congressional Black Caucus Foundation, The University of Texas at Austin, Howard University and Dell. It is the first virtual and most comprehensive library on the political history and legislative legacy of African-Americans in the shaping of democracy in the United States.
Buying From Diverse Suppliers
As one of the world’s leading technology companies, Dell purchases parts and components from suppliers around the world. One of the key drivers in our purchasing decisions is to work with diverse suppliers, including businesses owned by African-Americans, whenever possible. This has been a successful strategy, resulting in Dell being:
- Named by DiversityInc as one of the Top 10 Companies for Supplier Diversity in 2008
- Ranked second by DiversityBusiness.com in its 2008 survey of Top Organizations for Multicultural Business Opportunities — For the second year in a row, Dell is the highest ranked technology company on the list.
- Named to the Billion Dollar Roundtable in 2008 — The Billion Dollar Roundtable recognizes corporations that spend at least $1 billion with minority and woman-owned suppliers. In fiscal year 2008, Dell’s spending with diverse suppliers reached over $2.4 billion — a significant increase over the past 5 years.
Click here for more information on Dell’s supplier diversity efforts.
Recruiting African-Americans to Work at Dell
Hiring African-Americans to work at Dell is a key objective of our diversity program. At Dell, diversity is more than an essential element of our corporate values. It’s a force that helps shape the type of company we are and aspire to be. We recognize diversity as the key to succeeding in the marketplace, fostering a winning culture where Dell employees are highly talented, committed, reflective of our global customers and recognized as our greatest strength.
The Dell Human Resources team utilizes various resources to identify and recruit talented African-Americans to work at Dell. For example, Dell works with the National Society of Black Engineers, National Association of Black Accountants and National Black MBA Association to identify highly qualified candidates in different fields. Dell frequently sponsors or participates in the annual conferences of these organizations and takes advantage of the opportunity to meet highly qualified candidates and conduct initial interviews with some of those attendees. Dell also sponsors networking events or Internet cafes that we set up at these events.
Employee Networking Group
Dell employees can join or participate in a number of employee networking groups, including one specifically for African-Americans — Building Relationships in Diverse Group Environments (BRIDGE). The group’s mission is to improve Dell’s competitive advantage by enhancing the personal and professional development of African-Americans while increasing diversity awareness within the community.
BRIDGE’s objectives are:
- Leverage the collective experiences of members to better understand motivations and concerns that may be unique to our members and our marketplace
- Support Dell’s efforts to recruit talented African-Americans
- Help to retain top performers in all areas of our company
- Provide a forum for informal mentoring and training sessions for members to enhance their professional development and effectiveness at Dell
- Serve as a trusted source of insight and creativity for Dell as we continue to expand our Winning Culture and Marketplace Diversity initiatives
- Partner with other internal network groups and actively support their initiatives and external activities impacting the community
BRIDGE members support and participate in a number of community events each year. Some recent examples include:
- Volunteering to work on the Austin Black Family Technology Day, which provided an opportunity for Dell volunteers to share their expertise and experiences with the African-American community in Austin.
- Operating a booth at the Urban Music Festival in Austin to drive greater awareness of and education on HIV and AIDS — BRIDGE partnered with PRIDE (Partnering for Respect of Individuality in the Dell Environment), Dell’s employee networking group for gay employees, to provide information on HIV/AIDS and conduct medical testing for interested attendees of the event.
- Participating in Team Dell and riding in the Hill Country Ride for AIDS — This is an annual cycling event that has raised more than $3 million to help support thousands of central Texans living with HIV and AIDS.
- Partnering with the National Black MBA Association and the National Sales Network to provide a job networking event for members of the central Texas community.
Training and Development
Dell offers numerous training and development programs to employees. These are all intended to grow employees’ skills and develop future leaders for the company. Key programs include:
- Global Leadership Development — Focuses on maximizing employee competencies and skills to continue to drive Dell's success
- Harvard ManageMentor — A model for managing mentor programs
- Function-specific training courses — Hundreds of courses to develop skills for areas, such as sales, technology development or finance
- Globesmart — Online resources to help employees communicate, build relationships, and collaborate with new and existing colleagues, customers and suppliers worldwide
Issues Important to African-Americans
Participation in the communities that Dell employees call home has been a fundamental aspect of Dell’s success. We encourage employees to get involved in their local communities and help make a difference. Dell also directly supports several issues that have special importance to African-Americans:
- Healthy communities — The Dell Foundation helps empower communities to address basic needs of children, such as food, shelter, safety and healthcare.
- Literate communities — The Dell Foundation helps empower communities to address basic needs of quality education, particularly in math, science and literacy.
- Connected communities — The Dell Foundation helps empower communities to address technology and access to areas of the community where there is an identified need.
Recognizing Dell’s Support of African-Americans
Dell has been recognized by numerous publications and multicultural groups for our diversity efforts, including several major awards from African-American-focused organizations. Check here for a full list of Dell’s diversity awards. Some recognition highlights related to African-Americans include:
- Dell was named in 2008 and 2007 as a Readers' Choice Best Diversity Company by the readers of Diversity/Careers in Engineering & Information Technology magazine.
- Dell was ranked second by DiversityBusiness.com in its 2008 and 2007 survey of Top 50 Companies for Multicultural Business Opportunities. For the second year in a row, Dell was the highest ranked technology company on the list.
- The United Negro College Fund in 2004 awarded Michael Dell the Frederick D. Patterson Award.
- Dell was named by DiversityInc as one of the Top 10 Companies for Supplier Diversity in 2008.
- Dell was ranked second by DiversityBusiness.com in its 2008 survey of Top Organizations for Multicultural Business Opportunities. For the second year in a row, Dell is the highest ranked technology company on the list.
- Dell was named to the Billion Dollar Roundtable in 2008. The Billion Dollar Roundtable recognizes corporations that spend at least $1 billion with minority and woman-owned suppliers. In fiscal year 2008, Dell’s spending with diverse suppliers reached over $2.4 billion — a significant increase over the past 5 years.