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Purpose and values

Win with integrity. Champion responsibility.

We’re focused on winning at Dell, but winning the right way. To us, that’s embodied by a commitment to integrity and responsibility. In everything we do, we preserve our values. Our people demonstrate our winning culture every day through the positive, supportive and meaningful relationships they create with customers and team members.

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Commit to substance. Grow with clarity.

The business world is full of choices, networks and endless opportunity. The way we navigate this environment determines our success and forms our reputation. As we continue to evolve Dell to better serve our customers, seize new opportunities and drive growth, we rely on our values to guide the decisions we make and the actions we take.

We focus on three core values that drive our business decisions:

Purpose and Values

Delivering results that make a positive difference.

We strive to make sure that everyone — in any environment — can take advantage of technology. We are constantly curious and we never stop trying to find smarter ways to get things done.

Purpose and Values

Leading with openness and optimism.

We value different perspectives and experiences because we believe everyone has a contribution to make. We focus on honest and practical communications, listening carefully and taking action to deliver solutions for real-world challenges.

Purpose and Values

Winning with integrity.

We operate legally and ethically, contributing our time, technology and know-how to improve the communities where we work and live. We commit to growing our business in ways that benefit the environment and society.


Support positive growth. Watch the world thrive.

We have a simple, singular purpose here at Dell that is the driving force behind everything we do: Delivering technology solutions that enable people everywhere to grow and thrive. It’s rooted in our deep beliefs that technology can change the world and that it’s essential for people to succeed.

Technology doing a world of good

Every day across Dell, our people pair the power of technology with the power of innovation to make a positive social and environmental impact. Beyond compliance, beyond philanthropy, Dell Powering the Possible is our commitment to put technology and expertise to work, where it can do the most good for people and the planet, making possible today what was impossible yesterday.

Our team members and Dell Powering the Possible

Every team member at Dell shares the Dell Powering the Possible commitment because being a good company is the right thing to do, but it is also right for our business. It’s about creating shared value — the idea that our solutions can and should benefit our customers, ourselves, society and planet.

Turning our commitment into action

Across Dell, we have a number of successful programs and initiatives spanning five action areas:

Communities

Communities
Working with nonprofit partners, we give technology, expertise and funding to solve pressing social challenges and transform our communities.

Environment

Environment
Through innovations in packaging, energy efficiency and e-recycling, we’re giving our customers the power to do more while consuming less to minimize their eco-footprint.

People

People
We serve a global audience and our team members reflect that. Building a diverse workplace helps us better serve our customers, delivering technology that works harder for them.

Supply Chain

Supply Chain
Our global suppliers are integral to delivering technology solutions. Like ourselves, we hold them accountable for upholding human rights and environmental responsibility.

Governance

Governance
Change and evolution define Dell, but integrity remains our guide. We do business legally, ethically and in accordance with the law and our own stringent code of conduct.


We also invite you to explore our Reporting section, including our current Dell Corporate Responsibility Report. Our Corporate Responsibility Report measures how we're meeting our goals related to the environment, our giving programs and more.