A consistent message from industry experts is the need for actively managing one’s data as the first step in controlling storage costs. This begins by considering the value of the different types of data that an organization must store and how that value changes over time to determine if the data is "hot "or "cold". Much of this "cold" data is never accessed again, representing historical digital assets that have been moved and/or retained to satisfy records management, data management, regulatory compliance or litigation support requirements.