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Dell introduces Social Media Services, a series of offers built to help organizations across a variety of industries develop real-time customer insights, engage audiences and better understand their customers and the market. Dell Social Media Services are rooted in the company’s own innovation of using social media to listen to and engage with its customers and is coupled with a deep understanding of customers’ business needs and enterprise IT environments.
Dell Social Media Services are a combination of Dell’s collective expertise accompanied with real-world feedback. They were developed to help businesses better understand what is being said about their brand, as well as how to use social media to improve brand reputation, customer service, etc. They include:
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| Best Practices Seminars | Advisory Services |
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| Participants learn from Dell’s experience on topics such as gaining executive support, building a training program, embedding listening across business units, experiencing a day in Dell’s Social Media command center. | This hands-on strategy planning includes an assessment of a customer’s current capabilities and gaps. Recommendations, timing and goals are provided in an effort to sync the social media programs to the corporate strategy. |
| Listening and Insights Services | Listening Command Center Build-outs |
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| Conversations are monitored on a customer’s behalf—for brands, industry or competitors. Reports are then provided with key data insights allowing the customer to take action. | Dell works with the customer to design, build and operate a social media command center integrating it across the business as a foundational listening function for all customer facing departments. |
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 | Empower your business through social media Dell provides a complete set of consulting, listening and reporting, as well as application
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 | Social Media Services from Dell This presentation from the Social Media Services Group includes:
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Blog Post
05 Dec 2012
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www.dell.com/community
Dell in the News
04 Dec 2012
from
www.adage.com
05 Dec 2012
from
www.dell.com/community
 | Dell Offers Social Media Services to Help Businesses Listen, Engage and Interact More Effectively Most organizations understand that social media, when used effectively, can impact a company’s bottom line by building and/or strengthening customer advocacy, increasing brand awareness and gathering insights through real-time reporting analytics. |
Dell in the News
04 Dec 2012
from
www.adage.com
 | Dell Launches New Unit to Provide Social-Media Strategy to Brands Dell has been providing both social "listening" and strategy services to 10 clients on a test basis over the past year, including the American Red Cross, Aetna, Caterpillar, Kraft Foods and Clemson University. Now is planning to make its services available to both new and existing Dell clients. |
Video
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| American Red Cross Digital Operations Center | Clemson Social Media Listening Center |
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| We recently had the opportunity to learn more about how the American Red Cross is using their new Digital Operations Center. Watch the Video › | On February 23rd, Clemson University unveiled its social media listening center, and helped demonstrate the impact social media has made in the classroom. Watch the Video › |
Documents for Download
 | Clemson Social Media Listening Center in Partnership with Dell and Powered by Radian6 Jim Bottum, chief information officer and vice provost for Clemson Computing & Information Technology fostered the idea of a Social Media Listening Center after touring Dell's Social Media Listening Command Center in January 2011 Read the White Paper › |
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Dell and the American Red Cross Launch Digital Operations CenterDell joins the American Red Cross to announce their partnership in lau …