Dell Channel launches Dell Engineers Club in Southeast Asia
Dell Channel today announced the launch of Dell Engineers Club in five Southeast Asian countries, including Malaysia, Thailand, Indonesia, Philippines and Singapore. The Dell Engineers Club is designed for Dell partners and serves as an avenue for training and networking opportunities. Started as a regional initiative of Asia Pacific and Japan, the Dell Engineers Club first launched in China in 2012 and has since accumulated over 1,000 members from markets such as India, China and Korea.
"Dell’s channel strategy has been very stable since we started the PartnerDirect program seven years ago. We have grown 3 to 4 times faster than the industry globally and today we have over 4,300 certified partners including Preferred and Premier," said Ng Tian Beng, Managing Director, South Asia & Korea, and Vice President, Commercial Channels, Asia Pacific Japan, Dell.
"The launch of the Engineers Club is testament of our long-term commitment to our partners and customers in this region. We believe this initiative will equip our partners with the relevant knowledge so as to help customers meet their business needs," he added. "It is also a platform for us to get feedback and suggestions from our partners on our solutions and new products."
Members of the Dell Engineers Club will be offered training courses focused on a range of technology topics via classrooms and online learning platforms. Members can pick trainings relevant to them and will also have industry experts guiding them based on aptitude. Partner engineers can benefit from training in specific practice areas, including three main competencies – Storage, Server and Networking; along with the new addition of Dell Software Competencies.
New courses such as Data Protection are also continuously being developed so as to ensure relevancy to industry trends. Members will also have access to informal interactions with thought leaders and industry experts.
The Channel business represents 40% of Dell’s global revenue and more than two thirds in South Asia.
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.my.