Fisher & Paykel relationship continues to grow after two decades

Dell New Zealand celebrates 20 years this month with celebrations to be marked at an event in Auckland tomorrow night. The organisation’s NZ operations launched in 1996. Since then, Dell has transformed its offering to become a leading end-to-end solutions provider with strong growth and opportunity in the channel.

"Dell has a proud history in New Zealand with our entrepreneurial spirit remaining strong. Our PC heritage continues to be an important part of the business as we have evolved into an organisation which provides comprehensive enterprise solutions and giving customers the power to do more. As a New Zealander I’m very proud to see this milestone celebrated in my home country," said Angela Fox, managing director, Dell Australia and New Zealand.

Fox, who grew up in New Zealand on a dairy farm near Turua on the Hauraki Plains, sees strong prospects for the company.

"As we look to the future we see a strong opportunity to help our customers with their journey to becoming future-ready enterprises that are agile and ready to embrace digital transformation." said Fox.

Leading home appliances designer and manufacturer, Fisher and Paykel is one of Dell’s earliest customers in New Zealand. The relationship exemplifies Dell’s customer first approach and the enduring relationships it aims to build.

"As our IT requirements have evolved over the decades, Dell has consistently supported us in assessing our needs and helping us find the best solutions to help power our business. Twenty years shows remarkable staying power and an ability to fully understand customer’s needs," said Jon White, general manager information technology at Fisher & Paykel New Zealand. "We congratulate Dell New Zealand on this fantastic milestone and look forward to continuing our relationship with them."

Dell New Zealand has rapidly expanded its focus on the channel and intends to continue its partner expansion and growth. Dell New Zealand announced Ingram Micro as its distributor in New Zealand as well as Computer Concepts Limited (CCL) as its preferred partner for business IT equipment in New Zealand’s South Island in August 2015. Earlier this year the organisation announced a raft of new benefits for the channel including new rebates.

"Our channel partners are a key element of our business success and for those relationships to remain successful we must ensure partners are inspired and enabled to succeed and be profitable. Our channel program is designed with their success in mind," said James Arnold, general manager, Dell New Zealand.

Dell APJ President, Amit Midha, is also visiting for the celebrations and will be meeting with a number of customers during his stay.

"We are proud of our presence in New Zealand and the breadth of customers we work with here. It’s not just the large enterprises like Fisher and Paykel but also customers in the private and public sectors, including educational and research institutions as well as small and medium businesses and consumers. I look forward to continuing our work and helping our customers find the solutions to deal with tomorrow’s IT challenges. The future looks bright," said Midha.

"Whilst our customers are at the core of what we do, our real value is in our people. It is their dedication that is a key driver behind our success. Part of the celebrations this week is to acknowledge their work," ended Fox.


Dell New Zealand Timeline

1984  At age 19, Michael Dell founds PC's Limited with $1,000 and a game-changing vision for how technology should be designed, manufactured and sold.

1985  Dell launches its first computer, the Turbo PC, featuring an Intel® 8088 processor running at 8MHz, a 10MB hard drive and a 5.25" floppy drive.

1986  Dell launches the industry’s fastest performing PC – a 12MHz, 286 based system.

1988  Dell completes its initial public offering, raising $30 million and increasing market capitalisation from $1,000 to $85 million.

1989  Dell launches its first laptop computer, the 316LT.

1994  Dell expands from PCs to introduce the PowerEdge™ server – a range still available today.

1996  Dell New Zealand founded launches, generating $1 million in sales per day just six months after the site went live.

1997  Dell’s 10-millionth PC is shipped globally.

1998  Dell’s PowerVault™ storage product series is introduced.

2000 sales reach $40 million a day, making it one of the highest-volume ecommerce sites in the world.

2001  Dell launches its The PowerConnect™ line of network switches.

2002  Dell launches its first blade server, the PowerEdge™ 1655MC.

2006  Dell acquires high-performance PC gaming laptop and computer company, Alienware™.
Dell gets social media savvy when Michael Dell asks: Why don’t we reach out and help bloggers with issues.

2007  Dell connects with customers by joining Twitter, launching the first investor relations blog, and debuting, a destination where customers can post and share ideas.

2008  Dell becomes a storage leader with the launch of EqualLogic™.

2010  Dell goes on the acquisition trail by purchasing KACE™, Boomi™, Exanet™, InSite One™, Ocarina Networks™, Scalent™ and Compellent™.

2011  Dell continues to expand its enterprise offering through the acquisition of Force10 Networks™, SecureWorks™ and RNA Networks™.

2012  Dell continues its transformation through acquiring AppAssure™, Make Technologies™, Clerity Solutions™, Quest Software™, Wyse™ and SonicWall™, expanding its enterprise service portfolio.

2015   Ingram Micro announced as distributor in New Zealand
Computer Concepts Limited announced as preferred partner for business IT equipment in New Zealand’s South Island

2016   Dell New Zealand celebrates 20 years

Media Contacts:

Ellee Donald


+64 09 979 2020

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit  

twitter linkedin google facebook