|

Privacy Statement

Privacy and Data Security

At Dell, your right to privacy and security is a major concern. Below are the guidelines we use for protecting your personal information. Please read the following carefully.

Dell's Privacy Policy

Dell respects your privacy. Across our business, around the world, we will collect, store and use your personal information for defined purposes. We use your information to support and enhance our relationship with you, for example, to process your purchase, provide service and support, and share product, service and company news and offerings with you. We do not sell your personal information, but we may share your IP address with advertisers on Dell sites. To protect your personal data, we will give you relevant notice and ensure you have adequate information on how your data is shared if we share your personal data outside the Dell family of companies. We share your data only with partners who share Dell's commitment to protecting your privacy and data. Please contact Dell if you have privacy questions or concerns. You also may ask to see the personal data you have given us and request amendment, correction or deletion. We strive to protect the security of your personal data by use of appropriate measures and processes.

The Information Dell Collects About You

Dell asks for specific types of personal information. We ask you to provide information that will enable us to process your purchase or provide services to you, enhance your site visit, respond to requests for information, support your relationship with us, assist you with technical support issues or to follow up with you after your visit.

Dell may collect information when you interact with us. Some of the instances when this happens might be when you:

  • Register on a Dell or Dell affiliate website;
  • Request us to provide you with a quote;
  • Place an order with us;
  • Request e-mail notification from us;
  • Request assistance from our online advisors;
  • Make a request for support either online or by telephone;
  • Provide feedback in a survey;
  • Participate in promotional offers;
  • Subscribe to a publication, newsletter or a mailing list; or
  • Visit a Dell website or an affiliate website.

When you interact with us, we may ask for some of the following information: your name, address, e-mail address, IP address, phone number, occupation, industry, transactional information such as your preferences, customer and service tag number, service history, credit card information and other bank details, referrals, and other information that is needed to process your transaction or request.

We may collect information relating to your online interactions with us (including, for example, your IP address, the pages you view and the links and advertisements that you click on) so that we can offer you a more consistent and personalised experience in your relationship with Dell and better serve your needs by customising the content, services and marketing material that we share with you. We may use your browser and purchase history to make recommendations to you and send customised communications via various communication methods, including email.

Dell uses your personal information for specific purposes

The information you provide will be kept confidential. It is collected and processed for the following general purposes or for other lawful business purposes:To process your purchase or provide requested services;

  • To fulfil requests for products and services;
  • To improve our products and services;
  • To contact you;
  • To customise our communication with you and the marketing material we share with you; and
  • To allow our business partners to present customised messages to you.

Newsletters, Mailing lists, Requests for Information

We (or another Dell entity or an agent working on behalf of Dell) will send you information about our various products and services, or other products and services that may be of interest to you. Such information may encompass alerts to product upgrades, status of your saved cart, special offers, updated information and other new offerings from Dell. Only Dell (or agents working on behalf of Dell) will send you these direct communications. If you do not want to receive such communications, please notify us by:

including the following information and return the communication to the appropriate addresses (or fax number) supplied below

Contact Name
Company Name (if appropriate)
Full address details
Fax if appropriate

Postal address:
Dell
PO Box 59
ROSS ON WYE
HR9 7ZS
United Kingdom

Faxback Number: 0800 3283071

Email: Please click here to unsubscribe

Please allow up to 10 business days for your preferences to take effect. Because some communications, such as direct mail catalogues, are developed and queued for distribution well in advance, you may receive additional information after we receive your request.

When Dell Will Share Your Personal Information
Your information may be shared with other Dell entities, agents or contractors performing services for Dell, such as Dell's Service Providers, marketing sub-contractors and financial institutions. If so, Dell will seek to ensure that your information is only used in connection with the functions these parties will be performing for Dell and that all such information is treated in a confidential manner.

Dell will disclose your personal information to the extent required or authorised by applicable law, if ordered or required to do so by a court or enforcement authority as appropriate, or to ensure that we are in compliance with our legal obligations.

Dell may transfer your personal information to other companies in the Dell group, such as Dell Inc. in the United States and third party service providers. In order to provide adequate protection of your personal information, we have in place contractual arrangements with such affiliated companies.

Your rights

Upon your request and within 40 days we will inform you about the type of personal information we hold about you, the purposes for which we hold it and the possible recipients or types of recipients. Upon written request and within a reasonable period of time we will also amend, correct, delete or cease to process personal information if that information proves to be factually inaccurate, incomplete, or irrelevant to the purpose(s) of the processing.

Internet Commerce

The online store at www.dell.co.uk offers you options for how your credit card information, name, address, e-mail, and any other information you provide us may be processed. Dell is committed to keeping the information collected on our site secure. We offer the industry standard security measures, called SSL encryption. These are available through your browser, (please see Dell's Store Security page for details on these security measures). If you would like to make a purchase, but do not want to provide your credit card information online, you may place an order without credit card information and a representative will contact you. Alternatively, you may contact a sales representative by telephone. We will usually try to contact you in the event of a potential problem with your purchase or for any normal business communication regarding your purchase.

Customised Experience

We use technology to help us deliver customised visitor experiences. At Dell, we use Dell and third party "cookies" to help us determine which information is appropriate to you and to enhance your experience when you interact with us. Our use of cookies aims to provide you with a better experience when using www.dell.co.uk and to serve you customised messages about Dell products and services when you visit the Dell website and other websites. For more information about our use of cookies (including how to delete or refuse cookies), please click here.

Web Beacons

We, or third parties acting on our behalf, may use web beacons or related technology on our site, in our communications, on other sites, or in our communications in others' messages. A web beacon is an electronic image that can be used to recognise a cookie on your equipment when you view a web page or online communication. Web beacons help us measure the effectiveness of our site and our interactions with you in various ways, for example, by counting the number of individuals who visit our site from a particular communication or make a purchase from our site after viewing a particular message as well as by telling us when a web page is viewed and providing a description of the page where the web beacon is placed. Web beacons also help us measure the effectiveness of our communication campaigns, for example, by counting the number of individuals who open or act upon a message, determining when a message is accessed and determining how many times a message is transmitted onwards.

The information we collect may include personal information, and web beacons allow us to recognise users by accessing Dell cookies. We may also combine the information that we collect through web beacons with other personal information we have collected from you. We use all of this information to better tailor our interactions with you and we may use this information for other purposes, such as to enable a shopping cart, customise content on our website and internal research purposes. We will not share any personal information collected through Dell web beacons with any third party, except for service providers who act on our behalf and who are contractually prohibited from any other use or disclosure of the information.

We allow third parties to place their own web beacons on our site or in our advertisements if they share Dell's commitment to protecting your privacy and data. You can make some web beacons unusable by rejecting cookies.

Third-Party Sites

Please be aware that other Web sites including sites that may be accessed through our site, e.g., via a hyperlink, may collect personal information about you. This privacy statement does not cover the information practices of those third-party sites linked to www.dell.co.uk or any other site. We use the symbol to mark links to third-party sites.

Additional Information

If you have asked to be contacted by one of Dell's partners, we will need to provide them with your contact details. This information will not be shared with any other party and will be forwarded to that partner for the sole purpose of allowing them to contact you. Personal data obtained from you is held and processed in accordance with all applicable laws and consistently with Dell's privacy statement

Contact Dell

If you would like to contact us, or have questions regarding our privacy statement, please e-mail us at privacy@dell.com