• Currys PC World to stock Dell XPS, Inspiron and Alienware ranges in its stores
  • Customers will also be able to buy a range of Dell devices online at both Currys.co.uk and PCworld.co.uk
  • Users will be able to buy a select Dell U Series Monitor and S Series Monitors from stores for exceptional home entertainment

Dell today announced that Currys PC World has signed an agreement to stock the Dell XPS, Inspiron and Alienware ranges in its stores to bring further choice to customers, particularly in the lead up to the back to school period. In addition, Currys PC World’s comprehensive Knowhow services make it even easier to upgrade to a new Dell Windows 10 PC.

Number one computing retailer in the UK market, Currys PC World is a key player that simplifies the mobile, technology and electrical world, making the potential of connected technology accessible and affordable for everyone.

Dell’s portfolio of XPS devices, including the latest ultra-mobile XPS 13 and stunning XPS 15 laptops are designed for performance and function, with the highest resolution displays and exceptional build quality, resulting in beautifully crafted products with no compromises.

Dell’s award winning Inspiron range spans notebooks, desktops and all-in-one solutions. The line of innovative products are specially designed to deliver strong performance with an array of choices to meet customer needs. Available with a wide range of processor options and configurable features the devices enable students, families and users looking for great value to connect, learn and achieve more.

The Alienware gaming range will provide high-street customers with high-performance gaming, combining stunningly powerful performance and incredibly mobile design. Dell’s S and U Series displays create the ultimate viewing experience with unmatched reliability, providing a perfect combination for gamers looking for a seamless and high quality gaming experience.

Quotes

"We are thrilled to be working with Currys PC World again in the UK. As such a significant player in the retail industry this relationship is key in giving our customers the choice that they’re asking for. We’re excited to continue bringing innovative and high-performing technology to consumers on the high street."

Jamil Nathoo, General Manager, Retail, Consumer and Small Business, Dell UK

"We are delighted to be introducing Dell’s XPS, Inspiron and Alienware ranges into our stores. Providing customers with choice is at the heart of what we do and putting Dell’s powerful and reliable technology onto our shelves is doing just that."

Phil Samuels, Trading Director, Dixons Carphone

Availability

The Dell range of S Series and U Series monitors, XPS, Inspiron and Alienware products will be available in Currys PC World stores throughout the UK from the end of July 2016. Alongside those products in store, Dixons Carphone will provide consumers with access to a further range of Dell products online at Currys.co.uk and PCworld.co.uk.

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.co.uk.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

About Dixons Carphone

Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse and Currys PC World in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

Contact Information

Media Contacts:

Sally Moore

Dell

+44 (0) 7885 476 814

sally_moore@dellteam.com

Julia Lavin

AxiCom

+44 (0) 2083 928 075

julia.lavin@axicom.com

 

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