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Get the best deal with Price Match and Price Guarantee

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How Dell’s Price Match works

Dell.co.uk wants you to love your new technology without worrying about price. If you find a lower price advertised on the internet for a similarly configured HP, Lenovo, Apple or other 3rd party manufacturer comparable computer, we will match that price.
dellStep 1: Identify the eligible, lower-priced product you wish to price match on a qualifying retailer website.dellStep 2: Share the active link showing the matched, lower-priced item with a Dell sales expert. Share via the Chat tool on Dell.co.uk or call 0800 085 4878. Once validated, the Dell Sales team member will assist you to complete your purchase at the matched, low price.

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Products Dell will match:

A new personal computer from HP, Lenovo or Apple sold on their respective UK website or sold by any other qualifying retailer websites (listed below) that matches the following key specs of the comparable Dell PC:

PLEASE NOTE-  this only applies to our Inspiron range products and Dell accessories range

o Operating system
o Memory - Size (GB and/or Type (DDR4 RAM)
o Hard disk drive capacity
o Graphics solution (i.e. GPU)
o Screen Size and Resolution
o Touch capability
o Processor
o Build quality, Chassis width and materials (e.g. premium ultra-thin)
o Mobile Broadband
o Security features
o Keyboard (Backlit)
o Services

For the avoidance of doubt, based on the above key specification list, Dell will not offer price match in respect of the following brand comparisons, as we do not consider these to be equivalent based on build quality and overall user experience: Dell XPS v ASUS Zenbook, Alienware vs. HP Omen.

A new Dell personal computer sold by any of the retailer websites we will match (listed below) but only if that PC shares all of the same key specs (listed above) as a PC on dell.com.

A new electronics or accessory item sold by any of the qualifying retailer websites (listed below) with an identical Manufacturer’s Part Number to an electronics and accessory item sold in the “For Home” or "For Work" section of www.dell.co.uk.
What Dell won’t match:

• Any price from a paid membership club or paid loyalty programs (e.g. prices that require a club or loyalty card that is associated with a membership fee). Examples include, but are not limited to, Costco & Makro .
• Any “Marketplace” Pages where an order is fulfilled by a third party rather than the owner/operator of the retail website, for example, Amazon Marketplace pages.
• Any limited quantity, deal-of-the-day, flash sales, clearance, closeout, discontinued or special seasonal prices.
• Any price that is based upon rebates, coupons, financing offers, errors, bundling of products or services, gift cards gift card offers or Dell Outlet.
• Any customizable configurations, Dell specialty products including enterprise products, Latitude, Vostro, OptiPlex, Precision and Dell Storage and Networking products.
• Any prices not advertised on one of the websites below.
• In-store only pricing.
• Any product purchase intended for resale. Dell will only match five items per customer.
• Any lower-priced offer for a product that is on a long lead time or out of stock. Product must be in stock and immediately available.
• The matched price cannot be combined with any other promotion or discount. The requested matched price will be the final price.
• Price match cannot be combined with or apply to Dell’s VIP Purchase Program or other Student or Forces offers or discounts
Retailer websites Dell will match for pricing on PCs, electronics & accessories:
• Amazon.co.uk
• Apple.co.uk
• HP.co.uk
Lenovo.co.uk
• Argos.co.uk
• Johnlewis.co.uk
Staples.co.uk
Currys.co.uk
Tesco.com 
Sainsburys.co.uk
• Scan.co.uk
• Ebuyer.co.uk
• Acer.co.uk
• Asus.co.uk
• Very.co.uk
• Littlewoods.co.uk
• Overclockers.co.uk
• Laptopsdirect.co.uk

How Dell’s 30-Day Price Guarantee works

We want you to enjoy your new Dell tech, not worry about the price. So if you see a lower price on your product purchase within 30 days of your Dell  invoice date, Dell will refund the difference. Less stress, more satisfaction, guaranteed.

dell Step 1: Identify the same lower-priced product that you purchased within 30 days on Dell.co.uk. dell

Step 2: Share the active link showing the exact-match, lower-priced item with Dell sales expert within 30 days of your Dell invoice date. Share via the Chat tool on Dell.co.uk or call 0800 085 4878 . Once validated, they will complete your refund of the price difference.

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Offer restrictions

Dell’s Price Guarantee applies for 30 days from invoice date to purchases from Dell or Dell.co.uk only. Lower price must be for identical product on Dell.co.uk. Limit five product refunds per customer. The maximum purchase amount on Dell’s Price Guarantee program is £10,000. Offer does not apply to marketplace resellers, financing offers, gift card offers, bundles, free items, customizable configurations, Dell specialty products, pricing errors, service and installation offers, items advertised as limited-quantities, out-of-stock items, clearance, or Outlet products. Price guarantee does not apply to Dell’s VIP Purchase Program offers, coupons, rebates or rewards

Dell’s Price Match Guarantee FAQs

How do I price match an electronics item or Dell product not from Dell.co.uk, or an HP or Lenovo product from HP.co.uk or Lenovo.co.uk?

If you find a lower price at an eligible retailer with available stock (and the item is not limited quantity), contact a sales expert via our chat program. Provide them with the URL, so that they may validate the offer. Once they have confirmed that it meets the requirements of the program, they will assist you to complete your Dell purchase with a price match.

What are the differences between Dell’s Price Match and Price Guarantee programs?

Dell is committed to giving you the best price on an identical or same specification item before and after your purchase. Our Price Match program is intended to be used prior to a purchase at Dell. Our Price Guarantee program ensures that you get credit for our lowest price for your item on Dell.co.uk up to 30 days after your purchase at Dell.co.uk, in the event that we lower the price.

Remember, the Dell price guarantee applies for 30 days from your invoice date for purchases from Dell or Dell.co.uk only, not other retail websites. The lower price must be for an identical product on Dell.co.uk and the refund of the difference in price is limited to five (5) PC systems per customer. The maximum purchase amount on Dell’s Price Guarantee program is £10,000. Like the Price match, the Price Guarantee does not apply to marketplace resellers, financing offers, gift card offers, bundles, free items, pricing errors, service and installation offers, items advertised as limited-quantities, out-of-stock items, clearance, or Outlet products. The Price guarantee also does not apply to Dell’s VIP Purchase Program offers, coupons, rebates or rewards.

How does the Price Match work?

Dell’s Price Match program is intended to be used before a sale. Once eligibility requirements are validated by a sales agent, the price match will be applied prior to your purchase. No rebates, credits, pre-paid gift cards, or other gimmicks – we make it simple and easy!

Can I price match online?

At this time, we do not offer automatic price matching online, and ask that you contact a sales expert via our chat team.

Is this promotion available to Small Businesses or Outlet customers?

In addition to being available for Consumers, the price match promotion is also available to UK small business customers. The promotion is not available for Outlet offers, however. See respective terms and conditions at dell.co.uk/pricematch .

How many products can I price match at a time?

Customers may purchase five products at a time through this Price Match program. Maximum purchase amount using the Price Match program is £10,000. Products intended for resale are expressly excluded from the Price March program.

Can I use Dell coupons or member discounts on a price matched item?

No. You may use either a coupon or a price match on an item, but not both. Price matched items also cannot be combined with any member purchase program discounts you may be eligible for.
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