Challenge
Jinjiang International ecommerce wanted to gain market leadership in the China travel market by integrating resources across different business units through an ebusiness platform.
Solution
The company selected Dell™ Consulting Services to strategically plan their ebusiness strategy and design and implement the required underlying customer relationship management (CRM) system supported by Dell PowerEdge™ servers.
Benefits
• Provides consistent online to offline services to more than seven million members
• Increased market share through efficient integration of resources across business units
• Deployed technology strategically with the help of end-to-end expertise and services
• Enhanced customer experience through an effective loyalty program
• Achieved organization change and planned a financially secure future