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Setting the Bar for Social and Sustainable Business

Dell is an early adopter of social media and leads the industry with free product recycling. By the late 2000s, the company takes a fresh look at the rapidly changing industry and responds with a new business strategy to address the end-to-end IT needs of its customers.

20052005
  • We top the list of "America’s Most Admired Companies" in Fortune Magazine.
  • Furthering our commitment to the environment, Dell™ OptiPlex™ desktop line of products features a lead-free motherboard, power supply and chassis.

20062006
  • We are the first in the industry to offer free product recycling for consumers worldwide.
  • We revolutionize the way businesses connect with customers with the launch of Direct2Dell — a blog to enable fast, direct, two-way conversations with our customers.
  • We acquire computer gaming leader Alienware™ to complement our high-performance systems designed for gaming enthusiasts and media content customers.

20072007
  • The Vostro™ family becomes our flagship line of solutions tailored to small businesses.
  • We ramp up our social media efforts to connect with customers by joining Twitter, launching the first investor relations blog, and debuting IdeaStorm.com, a destination where customers can post and share ideas.
  • We make great strides toward our sustainability goals by launching carbon-neutral programs for consumers and corporate customers, and by joining the Carbon Disclosure Project Supply Chain Leadership.

20082008
  • We acquire storage leader EqualLogic™, growing their original customer base of 1,000 to 25,000 worldwide in the first two years.
  • We debut the Dell Latitude™ E-family laptops, redefining on-the-go business computing with breakthrough battery life and design improvements driven by end-user input.
  • Dell launches its first Modular Data Center — a mobile, self-contained data center optimized for cloud-computing applications.
  • Dell Studio, a new consumer product line designed for self-expression and creative living, is introduced.