Continuous dialog. Integration. Sustainability.
It's time to talk relationship. Customer loyalty is low — less than 10 percent of customers have a single-brand financial services relationship.* Regulation is leaning on mature revenue streams, forcing banks to find new models for customer engagement.
To sustain and grow customer relationships, your organization looks to strengthen loyalty and adoption with points programs, relationship packages and recognition programs. A successful strategy communicates with customers through media of their choosing; it encourages a broad range of positive customer behaviors; and it sends the message that your organization wants to build relationships, not push products.
Rethink loyalty with Dell™ Services' Pan-Bank Rewards solution. Unlike with consortium provided programs, your organization remains in full control of the selection, duration and pricing of your promotions. Our end-to-end model:
- Aligns to business objectives
- Increases effectiveness with targeted campaigns
- Generates meaningful feedback through action-oriented promotions
- Reinforces customer behavior with high-value reward redemption