Today's connected consumers have information at their fingertips. When they walk into your store, chances are they’ve done some research via the web and want to try before they buy. They expect the same level of ease in finding, pricing and purchasing products in your store that they experience online.
To keep these customers engaged, you need to equip your stores — and your store personnel — with wireless access to mobile devices. In the process, you must ensure your retail enterprise is secure and scalable enough to handle the increasing number of bandwidth-consuming wireless devices.
Dell offers a mobile ecosystem equipped to meet all of your in-store mobility needs, with:
- Wireless LAN: Establish a robust and secure wireless network with Dell PowerConnect W-Series access points and controllers. Secure all wireless devices in your retail environment with context-based policies, an integrated firewall, wireless intrusion protection and a PCI compliance reporting tool.
- Guest access: Provide secure and seamless in-store wireless access to smartphone-carrying customers with Dell PowerConnect W guest access systems. Customers can self-register to download rich content, verify prices, and wayfind and receive personalized offers and messages.
- Consulting: Tap into our Dell IT Consulting for Enterprise Mobility offering, which extends our capabilities in traditional computing environments to encompass increasingly mobile environments.
- Mobile device management: Keep company data secure by enabling patch management and remote data wiping of mobile devices with Dell Mobile Device Management.
- Mobile application development and delivery: Develop and deploy native, web and hybrid mobile apps for both customer and internal use with Dell’s secure, write once and deploy-to-many Mobile Device Application Platform.
- Devices: Equip your stores for mobility with the Dell Latitude ST. This Microsoft® Windows 7 tablet allows you to leverage existing applications and enables store personnel to engage customers anywhere in the store.