Suzanne, Marketing Development Program
When did you join Dell and what roles have you held in your time here?
I started at Dell in August of 2013. I have held two roles since I started, both on the North American Consumer and Small Business Customer Relationship Management (CRM) team. My first role was working on Strategy and Insights for Retail Customers with the aim of improving Dell’s targeting and marketing to this customer group. I quickly took on two roles: I am still working on Strategy and Insights for Retail Customers, but I am also on the Insights CRM team, which means that I am also working on analytics and insights for multiple customer segments.
Tell us about the career development opportunities at Dell and what inspired you to apply for the Marketing Development Program?
The Marketing Development Program was part of my job offer with Dell, and it was one of the reasons I accepted the offer. Having interned at Dell during the summer of 2012, I knew that because the company is so large and that projects and teams are so fluid and dynamic that having a program and “MDP class” to turn to for guidance would be integral to my success.
What has been the best part about participating in MDP?
The MDP has expanded my internal Dell network and provided valuable workshops and career building opportunities, as well as provided me with a great group of friends, which has been wonderful having moved to Austin for my job here at Dell.
What has been your most rewarding project so far in your career at Dell?
The project that I have found to be the most rewarding has been my work on Dell’s retail customer’s buying experience. Since Dell now sells many products through retail channels, the CRM team has been working on making that buying experience more engaging by, for example, including a product registration application on systems and specially created emails and thank you packets for retail customers. Being a part of the team creating this experience to increase customer engagement with Dell has been incredibly rewarding because everything we are doing is actually touched by the customer and is making their buying experience better.
How would you describe the Dell culture?
I would describe Dell’s culture as dynamic. Things are always changing and moving, which can be challenging but also makes working here a lot of fun because you get to do and try different things so often. As someone who is fairly new to Dell and to marketing, this has been invaluable because I have been given the opportunity to learn and try new things all the time.
Describe your Dell experience using 5 words.
Never-Boring, Educational, Fast-Passed, Dynamic, Challenging
What advice would you give others who are considering applying for one of Dell’s Development programs?
My advice to others applying for the Marketing Development Program is to make sure you use the experience to build your peer-network and take advantage of the classes and opportunities to learn from executives. This will give you a broader perspective to draw upon during your day-to-day work and in planning your career path at Dell.