Employees want to use their personal mobile devices in the workplace and many potential new hires make this is a condition of employment. The good news? Companies that develop a strategy for supporting consumer smartphones and tablets stand to gain significant benefits.

Mobile consumer devices make it easier for employees to choose when and where to get their work done — and those conveniences can lead to higher productivity. In addition, research shows that workers use their smartphones to build customer relationships¹ and stay connected to social media². With the right training, each one of those always-connected workers could become a brand evangelist on the social networks.

The companies that adapt quickly to IT consumerization — the migration of consumer technology into enterprise computing environments — will likely be better positioned to attract the best talent, execute business objectives faster and stay in touch with their customers’ wants and needs.

The Mobile Worker Movement