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Dell and the American Red Cross have a long-standing relationship, which Dell has expanded to include additional general funding, technology and employee engagement to support innovative disaster relief programs. As a member of the Red Cross Annual Disaster Giving Program, Dell helps the Red Cross assist victims of disaster and support volunteers who work at disaster scenes. Members of the Annual Disaster Giving Program pledge donations in advance of major disasters to help the Red Cross ensure an immediate response to meet the needs of those affected by disasters. Now Dell and the American Red Cross are expanding their partnership with the latest technology in enterprise social media — the social listening command center.
Join us from 1:15 PM to 3:00 PM EST on March 07, 2012 to watch live streaming video from the American Red Cross National Headquarters in Washington, DC as Dell and the Red Cross launch the first-ever digital operations center devoted to humanitarian relief efforts.
Anne Marie Borrego
The American Red Cross and Dell launch first-of-its-kind social media operations center for humanitarian relief
For more Information:
Red Cross | email@example.com +1 202-303-5551
Dell | firstname.lastname@example.org +1 512-851-6750
- Dell commits funding, technology solutions and employee engagement to innovate disaster response
The American Red Cross and Dell today launched a new Digital Operations Center, the first social media-based operation devoted to humanitarian relief, demonstrating the growing importance of social media in emergency situations. The Red Cross also announced the launch of a Digital Volunteer program to help respond to questions from and provide information to the public during disasters.
Located in the Red Cross National Disaster Operations Center in Washington, D.C., the center is modeled after Dell’s Social Media Listening Command Center and uses Dell technology solutions and consulting services.
The center will help expand the Red Cross’s ability to engage with the public during emergencies. Tests run during recent tornadoes in the Midwest enabled Red Cross team members to determine where to position workers on the ground. Tools such as heat maps also helped visualize spikes and prevalent themes in social conversations, contributing to relief-response strategies.
“The use of social media during disasters has grown exponentially in recent years, and this partnership with Dell will enable us to better understand and anticipate disaster needs and help connect people with the resources they need during emergencies,” said Gail J. McGovern, president and CEO of the Red Cross. “Our goal is to become a social liaison for people, families and communities to support one another before, during and after disasters.”
Specifically, the Digital Operations Center will help the Red Cross:
- Source additional information from affected areas during emergencies, so it can better serve those who need help;
- Spot trends and better anticipate the public’s needs; and
- Connect people with the resources they need during a disaster, such as food, water, shelter or even emotional support.
A Red Cross survey revealed that the internet now is the third most commonly used way for people to get emergency-related information; nearly a fourth of the general public and a third of the online population would use social media to let loved ones know they are safe. The survey found that people use social media during disasters to get updates, seek and give help, and connect with loved ones.
Modeled after Dell’s Social Media Listening Command Center, the Red Cross Digital Operations Center will be staffed when the Red Cross Disaster Operation Center is activated during major disasters, but social data visualizations will be updated and visible around the clock, allowing for engagement at any time. The American Red Cross responds to more than 200 disasters on an average day, from house fires to major events.
“Social media is playing a growing role in how the public and nonprofit sectors listen and respond to Americans in need,” said Michael Dell, chairman and CEO of Dell. “Through Dell’s Social Media Command Center, we’ve been able to innovate and improve how we support and engage our customers. We’re excited to partner with the Red Cross to extend similar capabilities to their humanitarian relief efforts nationwide.”
Social media has become a critical component of disaster response efforts conducted by the Red Cross and other response agencies. While social media complements existing traditional response efforts, 9-1-1 remains the best first action to take when a person needs emergency assistance.
As demonstrated by Dell’s Social Media Listening Command Center, a central hub and standardized process for social media listening and engagement increases organizational capacity to listen and respond to more people. Dell’s social media listening strategy helps the company connect with thousands of customers, stakeholders, influencers every day. Social media also has enabled Dell to respond quickly to customers needing technical care or support.
New digital volunteer program to increase online engagement
In conjunction with the Digital Operations Center, the Red Cross also announced the creation of a Digital Volunteer Program. Digital volunteers from across the country will be trained to respond online to questions from the public, distribute critical information and provide comfort and reassurance during emergencies.
The digital volunteers will play a critical role in working to verify and curate an incredible volume of data during disasters, notifying Digital Operations Center staff of online trends and situational information that can inform disaster-response efforts. Equally important, they will engage with people affected by disasters, providing them with critical safety information, resources and comforting messages.
Dell solutions provide the Red Cross with innovative ways to help Americans impacted by disaster
Dell provided the Red Cross with the unique consulting expertise, technology solutions and funding to architect and build the new Digital Operations Center, and design the Digital Volunteer program. Dell’s involvement is part of the company’s larger commitment to the Red Cross, which it has expanded to include additional general funding, technology and employee engagement to support innovative disaster relief programs.
As a member of the Red Cross Annual Disaster Giving Program, Dell helps the Red Cross assist victims of disaster and support volunteers who work at disaster scenes. Members of the Annual Disaster Giving Program pledge donations in advance of major disasters to help the Red Cross ensure an immediate response to meet the needs of those affected by disasters.
Public and private sectors collaborating on crisis-response in social media
The Red Cross has been engaged in a multiyear effort to improve the use of social data in emergencies, working closely with the Federal Emergency Management Agency (FEMA), the White House, and other public and private sector organizations. After hosting an Emergency Social Data Summit in 2010, these organizations have continued to collaborate and identify solutions focused on people, process and technology. A white paper released after the Summit identified a number of necessary steps, and stressed the importance of having a network of engaged volunteers to implement new monitoring and response methods.
Dell (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create innovative solutions that deliver reliable, long-term value. Learn more at www.dell.com
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit http://www.redcross.org/ or join our blog at http://blog.redcross.org
On March 7th Dell and the American Red Cross unveil a new Digital Operations Center for the Red Cross at their national headquarters in Wahington, DC. The center will be the first social media command center dedicated to humanitarian and disaster relief efforts. Launch schedule as follows:
|1:15 pm EST: |
Social Media Workshop — Panel discussion focused on social media's role during emergencies & disasters
2:30 pm EST:
Unveiling of Red Cross Digital Operations Center by Dell CEO Michael Dell and American Red Cross CEO Gail McGovern
About the Speakers
|Gail J. McGovern|
President and CEO,American Red Cross
|Gail J. McGovern joined the American Red Cross as president and CEO on April 8, Gail McGovern is the president and CEO of the American Red Cross. She has invigorated the $3.3 billion organization by leading efforts to achieve financial stability and streamline operations since joining the humanitarian organization in April 2008. Under McGovern, the Red Cross maintains a balanced budget since eliminating its operating deficit in 2009. She has initiated extensive modernization projects across the organization—including an expansion of social media presence—to enhance Red Cross humanitarian work in the 21st century. McGovern has overseen the American Red Cross response to major national and international disasters. In March 2011, she was appointed as the only nonprofit leader to serve as one of 10 members on the President’s Management Advisory Board. |
Prior to joining the Red Cross, McGovern was a faculty member at Harvard Business School, and held executive leadership positions at Fidelity Investments and AT&T. McGovern was recognized by Fortune magazine in 2000 and 2001 as one of the top 50 most powerful women in corporate America.
CEO and Chairman of the Board, Dell
|Michael Dell is the chairman of the board of directors and chief executive officer of Dell, the company he founded with $1000 in 1984 at the age of 19. Notably quoted as saying that “technology is about enabling human potential,” Michael’s vision of how technology should be designed, manufactured and sold forever changed the IT industry. In 1992, Michael became the youngest CEO ever to earn a ranking on the Fortune 500. Today, Dell Inc. is composed of more than 100,000 team members who serve the IT needs of global corporations, small and medium businesses, governments, healthcare providers, educational institutions and home computing users. From PCs and smartphones to the infrastructure and services that power the world’s most complex data centers and cloud computing environments, Dell’s broad range of IT services and solutions has helped millions of customers around the world achieve the outcomes that are most important to them. |
In 1998, Michael formed MSD Capital, and in 1999, he and his wife established the Michael & Susan Dell Foundation to provide philanthropic support to a variety of global causes. Michael serves on the Foundation Board of the World Economic Forum, the executive committee of the International Business Council, is a member of the U.S. Business Council and the Business Roundtable, and serves as chairman of the Technology CEO Council. He also serves on the governing board of the Indian School of Business in Hyderabad, India, and is a board member of Catalyst.
Director of Social Strategy,American Red Cross
Wendy Harman is a proud Red Crosser and a digital nerd. As the Director of Social Strategy, she's pushing the American Red Cross to become a social organization ready for 21st century humanitarian work. She is responsible for the national social engagement presence, including the listening program, social content, and community engagement. She frequently speaks and writes about issues at the intersection of nonprofits, technology, and the social web. In 2010 and 2011 she was named to the Nonprofit Times Power and Influence Top 50 list. Wendy holds a BA in English and Psychology from Emory University and a JD from Northeastern University School of Law. Before joining the Red Cross in 2006, Wendy managed operations for Future of Music Coalition and Volunteer Lawyers for the Arts, in addition to running her own artist management firm.
Executive Director, Online B2B business, Dell
|In this role, Rishi has global responsibility for implementing strategies for online including Dell.com, social media, communities, and mobile. Previous to this role, Rishi drove Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group. Rishi has spent his career in the technology industry with marketing, business development, and consulting roles in startups to large corporations. Rishi holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School at the University of Pennsylvania. |
You can reach Rishi on twitter @RishiAtDell and hisblog www.rishidave.com. You can connect withRishi on social media at about.me/rishidave
Special Assistant to the President,Director, Digital Strategy, The White House
|Macon Phillipsis the White House Director of New Media with oversight responsibility for Whitehouse.gov.Phillips' efforts at Whitehouse.gov will be closely coordinated with internet operations at the Democratic National Committee,which has responsibility for administration of the BarackObama.com domain and website.At precisely 12:00 p.m.ET during the Inauguration of Barack Obama, Phillips oversaw the conversion of Whitehouse.gov, the official website of the President of the United States. At 12:01 p.m., he posted the site's first blog entry, titled: Change has come to WhiteHouse.gov.|
eDiplomacy Division, U.S. Department of State
|Noel Dickover is currently supporting the Department of State’s eDiplomacy Division, heading up their Civil Society 2.0 TechCamp effort, for which he was just awarded a Federal Computer Week “Fed 100” award. As an independent consultant with over twenty years experience, Noel has consulted with a number of other Federal agencies, most recently as one of the principle authors of the DoD’s recent social media policy. As a Co-Founder for CrisisCommons, Noel has helped lead a movement of technology volunteers that has helped transform the way regular citizens can impact crisis-response efforts in a disaster situations. Noel is also a Board Member for the Open Forum Foundation, a non-profit devoted to fostering responsive, open government. Noel has an MS degree in Cybernetics and General Systems Theory and a bachelor’s degree in Anthropology.|
Washington Correspondent, O' Reilly Media
|Alexander B. Howard is the Government 2.0 Washington Correspondent for O'Reilly Media, where he writes about the intersection of government, the Internet and society, including how technology is being used to help citizens, cities and national governments solve large-scale problems. He is an authority on the use of collaborative technology in enterprises, social media and digital journalism, and has written and reported extensively on open innovation, open data, open source software and open government technology.|
Director of Crisis Mapping & Partnerships, Ushshidi
|Patrick Meier (PhD) is an internationally recognized thought leader on the application of new technologies for crisis early warning, humanitarian response, human rights and civil resistance. He currently serves as Director of Crisis Mapping at Ushahidi, a non-profit technology company voted by MIT’s Technology Review as one of the 50 most innovative companies in the world alongside Facebook, Google and Twitter.He co-founded the International Net-work of Crisis Mappers and previously co-directed Harvard University’s Program on Crisis Mapping and Early Warning. In addition, Patrick has consulted for major international organizations including the UN, OSCE, OECD and the World Bank on numerous cutting-edge projects in Africa, Asia and Europe over the past 10 years. In 2010, President Bill Clinton publicly recognized him for his leadership and contributions. Patrick is an accomplished speaker having presented at numerous international conferences including the Skoll World Forum, Club de Madrid, PopTech, Where 2.0, TTI/Vanguard and several TEDx’s.|
|Download High Resolution Image||Download High Resolution Image||Download High Resolution Image|
|Broadcast quality b-roll of the Digital Operations Center is available here.|
|Technology Bolsters Red Cross Disaster Relief|
An American Red Cross disaster relief communications timeline. View the PDF or click here for interactive timeline.
Research and White Papers
|Congressional Testimony on the use of Social Media|
Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross addressed the United States Senate on May 5, 2011.
|The Path Forward|
A follow up to The Case for Integrating Crisis Response with Social Media and call to action for the disaster response community.
|Social Media in Disasters and Emergencies|
An online social media survey conducted by Infogroup on July 22-23,2010 to determine the use of social media in an emergency.
Research and Reports
|Listening and Engaging in the Digital Marketing Age |
This Dell-commissioned research study conducted by Forrester Consulting shows that companies that launch listening and digital engagement initiatives are rewarded with improved customer satisfaction scores, loyalty and brand metrics.
|An interview with Guy Kawasaki and Dell |
One in a series of interviews, brought to you by Dell, between Guy Kawasaki, former chief evangelist of Apple and author of Enchantment, and Jason Duty, leader of Dell Social Outreach Services.
|Dell Opens Social Media Listening Command Center|
The Social Media Listening Command Center is our global operational hub to ensure we're meeting the needs of our customers every day.
|Brian Solis on moving from community management to command center|
The role of the community manager has evolved. What started as a gateway — to surfacing the conversations related to brands in the emerging conversational landscapes — evolved into something far more sophisticated.
|Clemson Social Media Listening Center in Partnership with Dell and Powered by Radian6|
John Bottum, chief information officer and vice provost for Clemson Computing & Information Technology fostered the idea of a Social Media Listening Center after touring Dell's Social Media Listening Command Center in January 2011.