Dell and the American Red Cross Launch Digital Operations Center

Red Cross Social Listening Center Opens
Dell solutions provide the Red Cross with innovative ways to help Americans impacted by disaster

Dell and the American Red Cross have a long-standing relationship, which Dell has expanded to include additional general funding, technology and employee engagement to support innovative disaster relief programs. As a member of the Red Cross Annual Disaster Giving Program, Dell helps the Red Cross assist victims of disaster and support volunteers who work at disaster scenes. Members of the Annual Disaster Giving Program pledge donations in advance of major disasters to help the Red Cross ensure an immediate response to meet the needs of those affected by disasters. Now Dell and the American Red Cross are expanding their partnership with the latest technology in enterprise social media — the social listening command center.
  1. American Red Cross and Dell Open North Texas Social Media Listening and Engagement Center, Expanding the Community’s Ability to Help During Disasters


    The American Red Cross North Texas Region is expanding its ability to connect with people during disasters with a new Digital Operations Center, powered by Dell.

Media Contacts

Anita Foster
Red Cross
+1 817 296 0612

Carly Tatum
+1 512 728 1236

Jennifer Faulk
PPR for Dell
+1 512 691 0446

Americn Red Cross Digital Operations Center powered by Dell
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Technology Bolsters Red Cross Disaster ReliefTechnology Bolsters Red Cross Disaster Relief
An American Red Cross disaster relief communications timeline. View the PDF or click here for interactive timeline.
Dell Social Media Services are a combination of Dell’s collective expertise accompanied with real-world feedback. They were developed to help businesses better understand what is being said about their brand, as well as how to use social media to improve brand reputation, customer service, etc. They include:

Best Practices Seminars Advisory Services 
best practices seminars advisory services
Participants learn from Dell’s experience on topics such as gaining executive support, building a training program, embedding listening across business units, experiencing a day in Dell’s Social Media command center. This hands-on strategy planning includes an assessment of a customer’s current capabilities and gaps. Recommendations, timing and goals are provided in an effort to sync the social media programs to the corporate strategy.
Listening and Insights Services Listening Command Center Build-outs
listening insights services command center build outs
Conversations are monitored on a customer’s behalf—for brands, industry or competitors. Reports are then provided with key data insights allowing the customer to take action. Dell works with the customer to design, build and operate a social media command center integrating it across the business as a foundational listening function for all customer facing departments.

Documents for Download

Empower your business through social media Empower your business through social media

Dell provides a complete set of consulting, listening and reporting, as well as application
services for enhancing customer experience through social media. These offers include:

  • Best practices seminars
  • Advisory services
  • Listening and insights service
  • Listening command center build-outs
View the PDF
Social Media Services from Dell Social Media Services from Dell 
This presentation  from the Social Media Services Group includes:
  • A social media overview
  • Dell's social media journey
  • An introduction to the Social Media Services Group 
  • Dell's Social Media Services at a glance
  • Customer Stories
View the PDF

Social Media Services
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