Challenge
The American Red Cross wanted to expand its social media capabilities to better engage communities day-to-day while responding faster and more effectively to disasters.
Solution
To further support community engagement and disaster response, the agency added a third Digital Operations Center in San Jose, California, in partnership with Dell and backed by the Dell Social Media and Digital Marketing Services.
Benefits
• Enables more proactive social engagement and response to crisis situations
• Accelerates capacity to connect people with needed resources after disasters
• Improves identification of requirements in disaster areas
• Targets specific relief responses more efficiently
• Provides emotional support to communities affected by disasters
• Supports local Red Cross chapters in engaging their local communities