Staples needed to reduce the “noise,” or irrelevant data, it collected from social media channels to understand customers’ likes and dislikes more quickly, and improve its offerings.
The company engaged Dell Services to deploy and manage a cloud-based social media listening and analysis service — and train staff in effectively using social media insights to help shape its business.
• Pinpoints relevant social media insight faster by reducing noise by 75%
• Increases brand recognition and customer communication
• Amplifies customers’ voice in day-to-day decisions
• Boosts employee efficiency
• Improves corporate agility and offerings