Staples improves their social media presence with the aid of Dell Services
Date : 1/1/2015
Social insights can be a canary in the coal mine, especially for major online initiatives like a website launch. Getting that kind of instant, actionable insight is something we couldn’t do before our partnership with Dell Services.
Jon Preston, Manager of Social Media, Staples, United States
ChallengeStaples needed to reduce the “noise,” or irrelevant data, it collected from social media channels to understand customers’ likes and dislikes more quickly, and improve its offerings.
SolutionThe company engaged Dell Services to deploy and manage a cloud-based social media listening and analysis service — and train staff in effectively using social media insights to help shape its business.
Benefits• Pinpoints relevant social media insight faster by reducing noise by 75%
• Increases brand recognition and customer communication
• Amplifies customers’ voice in day-to-day decisions
• Boosts employee efficiency
• Improves corporate agility and offerings