Dell announced today that Karen Quintos, a marketing executive at Dell for more than 10 years, has been named senior vice president and Chief Marketing Officer, reporting to Michael Dell, chairman and CEO.

 

As CMO, Ms. Quintos is responsible for building the company’s brand for Dell customers, team members and stakeholders around the world. She leads brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management.

 

“Karen’s success at Dell has come from her tremendous focus on our customers and her strong understanding of our commercial IT solutions,” said Michael Dell, chairman and CEO of Dell. “She is a world-class marketing professional and one of our most inspired and engaging leaders, and we are pleased to welcome her to our executive leadership team.”

 

Ms. Quintos was serving as vice president of marketing for Dell’s global public business, responsible for driving global marketing strategies, product and pricing programs, communications and channel plans to reach millions of higher education, government and healthcare institutional customers. Previously, she was vice president of marketing for Dell’s Americas commercial business and has also held various executive roles in Dell’s services, contact center management and supply chain teams.

 

She succeeds Erin Mulligan Nelson, who is leaving Dell to join Bazaarvoice, a private Austin-based company that provides Software as a Service (SaaS) social commerce solutions.

 

Ms. Quintos joined Dell in 2000 from Citigroup, where she served as vice president of global operations and technology. She also spent 12 years with Merck & Co., where she served in a variety of roles in marketing, planning, operations and supply chain.

 

Ms. Quintos holds a master’s degree in marketing and international business from New York University and a bachelor of science in supply chain management from The Pennsylvania State University State College. She has served on multiple boards and currently serves on Dell’s Hispanic Networking Board and Board of Visitors for Penn State’s Smeal Business School.

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