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  • Dell deployment replaces legacy Hewlett Packard servers and storage and Cisco’s networking and security solution, part of an outdated, completely physical networking infrastructure, which caused low performance, slow response times, and consumed excess power.
  • Virtualization increases Dubai Culture’s response times for requests, maximizes IT efficiency, and strengthens service quality.
  • Virtualizing the Dubai Culture technology infrastructure with a phase-one private cloud network, Dell has brought the latest enterprise technologies to Dubai’s regional cultural authority, including the Dubai Public Library and the Dubai Museum.

Knowledge is only as good as the ease of access to it. Dubai Culture and Arts Authority, the city’s governing body for the care of libraries and the arts, had an outdated, completely physical networking infrastructure, running at a speed of about 1GbE, which consumed excess energy and space, and did not allow the infrastructure to scale. It impeded staff productivity, and frustrated library users and others drawing on Dubai Culture’s resources.

Following Dubai Culture’s expansion, including the integration of at least eight Dubai public libraries and the Dubai museum, as well as supporting various projects ranging from art fairs to theatre productions, Dubai Culture needed an IT infrastructure that would allocate its resources centrally with maximum efficiency.

After assessing the situation, the Dell team suggested virtualizing Dubai Culture’s infrastructure. Dell proposed a phase-one private cloud solution with a completely virtualized converged infrastructure, centralized in its main data center. The solution replaced HP servers and storage, and Cisco’s legacy networking, security and IT management. Dell proposed the Dell Force10 for an end-to-end 10/40GbE network connectivity; Dell PowerEdge™ Blade Servers with Microsoft Hyper-V™ for server virtualization; Dell EqualLogic 10GbE storage arrays; and Dell SonicWALL NSA security appliances.

The centralized solution enabled Dubai Culture to allocate its IT resources in the main data center to its various branch entities such as Dubai Public Library and the Dubai Museum. Additionally, virtualization increased response times for requests, maximized IT efficiency, and strengthened service quality; in addition to saving space, reducing energy consumption and automating IT management.

To provide Dubai Culture streamlined IT management, Dell provided a single point of contact for all the organization’s IT needs. The support model provides Dubai Culture with direct contact to award winning Dell ProSupport, empowering them with resources and expertise at all times. Dell has also conducted regular educational workshops and training with Dubai Culture’s IT staff to facilitate their transition to the new model.


“We are committed to preserving, promoting, and protecting the culture at work in Dubai, and Dell is playing a key role in helping us to do that. Dell is enabling Dubai Culture to eliminate our hard-copy servers and inefficiencies so that we are more efficient and successful at preserving arts and culture in Dubai,” said Mohamed Yousif Al Hammadi, Information Technology Manager, Dubai Culture and Arts Authority. “Our library users, artists, curators, and other clientele have also noticed a big improvement in access to our resources as a result.”

“Dubai Culture is an integral organization in Dubai, and they needed high-quality, scalable, and modern technologies to help them do their work” said Dave Brooke, General Manager, Dell Middle East. “Dell has been able to provide Dubai Culture with solutions that enable them to streamline their business and enhance the customer experience.”

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