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Dell Social Media Services Launch

Social media services
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Dell introduces Social Media Services, a series of offers built to help organizations across a variety of industries develop real-time customer insights, engage audiences and better understand their customers and the market. Dell Social Media Services are rooted in the company’s own innovation of using social media to listen to and engage with its customers and is coupled with a deep understanding of customers’ business needs and enterprise IT environments.
Dell Launches Social Media Services

As social media evolves, customers are recognizing its many uses such as strengthening and growing customer loyalty, promoting product lines, building their brand or keeping a pulse on their business.

Dell Social Media Services are a combination of Dell’s collective expertise accompanied with real-world feedback. They were developed to help businesses better understand what is being said about their brand, as well as how to use social media to improve brand reputation, customer service, etc. They include:

Best Practices Seminars Advisory Services 
best practices seminars advisory services
Participants learn from Dell’s experience on topics such as gaining executive support, building a training program, embedding listening across business units, experiencing a day in Dell’s Social Media command center. This hands-on strategy planning includes an assessment of a customer’s current capabilities and gaps. Recommendations, timing and goals are provided in an effort to sync the social media programs to the corporate strategy.
   
Listening and Insights Services Listening Command Center Build-outs
listening insights services command center build outs
Conversations are monitored on a customer’s behalf—for brands, industry or competitors. Reports are then provided with key data insights allowing the customer to take action. Dell works with the customer to design, build and operate a social media command center integrating it across the business as a foundational listening function for all customer facing departments.


Documents for Download

Empower your business through social media Empower your business through social media

Dell provides a complete set of consulting, listening and reporting, as well as application
services for enhancing customer experience through social media. These offers include:

  • Best practices seminars
  • Advisory services
  • Listening and insights service
  • Listening command center build-outs
View the PDF
   
Social Media Services from Dell Social Media Services from Dell 
This presentation  from the Social Media Services Group includes:
  • A social media overview
  • Dell's social media journey
  • An introduction to the Social Media Services Group 
  • Dell's Social Media Services at a glance
  • Customer Stories
View the PDF

Press Release

05 Dec 2012
from
www.dell.com/newsroom

social media services launch Dell Launches Social Media Services, Empowering Organizations to Improve Customer Loyalty, Brand Awareness and Business Results
Today Dell announced Social Media Services to help organizations across a variety of industries develop real-time customer insights, engage audiences and better understand their customers and the market.


Blog Post

05 Dec 2012
from
www.dell.com/community

social media command center Dell Offers Social Media Services to Help Businesses Listen, Engage and Interact More Effectively
Most organizations understand that social media, when used effectively, can impact a company’s bottom line by building and/or strengthening customer advocacy, increasing brand awareness and gathering insights through real-time reporting analytics. 


Dell in the News

04 Dec 2012
from
www.adage.com

Karen Quintos Dell Launches New Unit to Provide Social-Media Strategy to Brands

Dell has been providing both social "listening" and strategy services to 10 clients on a test basis over the past year, including the American Red Cross, Aetna, Caterpillar, Kraft Foods and Clemson University. Now is planning to make its services available to both new and existing Dell clients.


Video

American Red Cross Digital Operations Center Clemson Social Media Listening Center
american red cross clemson university
We recently had the opportunity to learn more about how the American Red Cross is using their new Digital Operations Center.


Watch the Video
On February 23rd, Clemson University unveiled its social media listening center, and helped demonstrate the impact social media has made in the classroom.

Watch the Video



Documents for Download

americn red cross American Red Cross
To better address and manage crisis events via social media, the American Red Cross looked to Dell to understand how to best scale their efforts, establish processes and training and build their own listening command center.

Read the Case Study ›
 
clemson university Clemson Social Media Listening Center in Partnership with Dell and Powered by Radian6
Jim Bottum, chief information officer and vice provost for Clemson Computing & Information Technology fostered the idea of a Social Media Listening Center after touring Dell's Social Media Listening Command Center in January 2011

Read the White Paper
Media Contact

Corie Pierce
Dell Services
+1 972 577 3430
corie_pierce@dell.com
Analyst Contact

Jennifer Henderson
Dell Inc.
+1 512 554 3700
jennifer_henderson@dell.com
Social Media Services
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