Dell is an early adopter of social media and leads the industry with free product recycling. By the late 2000s, the company takes a fresh look at the rapidly changing industry and responds with a new business strategy to address the end-to-end IT needs of its customers.
- We top the list of "America’s Most Admired Companies" in Fortune Magazine.
- Furthering our commitment to the environment, Dell™ OptiPlex™ desktop line of products features a lead-free motherboard, power supply and chassis.
- We are the first in the industry to offer free product recycling for consumers worldwide.
- We revolutionize the way businesses connect with customers with the launch of Direct2Dell — a blog to enable fast, direct, two-way conversations with our customers.
- We acquire computer gaming leader Alienware™ to complement our high-performance systems designed for gaming enthusiasts and media content customers.
- The Vostro™ family becomes our flagship line of solutions tailored to small businesses.
- We ramp up our social media efforts to connect with customers by joining Twitter, launching the first investor relations blog, and debuting IdeaStorm.com, a destination where customers can post and share ideas.
- We make great strides toward our sustainability goals by launching carbon-neutral programs for consumers and corporate customers, and by joining the Carbon Disclosure Project Supply Chain Leadership.
- We acquire storage leader EqualLogic™, growing their original customer base of 1,000 to 25,000 worldwide in the first two years.
- We debut the Dell Latitude™ E-family laptops, redefining on-the-go business computing with breakthrough battery life and design improvements driven by end-user input.
- Dell launches its first Modular Data Center — a mobile, self-contained data center optimized for cloud-computing applications.
- Dell Studio, a new consumer product line designed for self-expression and creative living, is introduced.