Challenge
The Dell EMC Marketing Analytics team needed to give analysts easier, faster access to customer data to determine the best ways to interact with customers.
Solution
  • Dell EMC | Cloudera® ETL Offload Reference Architecture
  • Dell EMC PowerEdge R730 and R730xd rack servers powered by Intel® Xeon® processors
  • Cloudera Hadoop
Benefits
  • Uses predictive modeling to help sales professionals target the right customer at the right time
  • Enables data analysis that is four times faster than before
  • Reduces time-to-insight from several days to less than two hours
  • Realizes up to $4 million in OPEX savings