Dell Syndication Servicehttp://www.dell.com/syndication/SB360_Marketing.rssDell FeedFri, 25 May 2012 04:12:33 -0500View Dell CMO, Mark Jarvis', slide show from the 2008 Internation Builders' Show on marketing your business. To see a video of his presentation, click on "Video - Marketing Strategies."http://www.dell.com/downloads/global/bizportal/en/ThrivingintheConnectedAge_MarkJarvis_DellCMO.pdfThu, 20 Mar 2008 20:00:00 ZMark Jarvis, Dell CMO, explains how to better market your company at the 2008 International Builders' Show. To view his slide show, click on "Thriving in the Connected Age."http://lt.dell.com/lt/lt.aspx?CID=22336&LID=654256&DGC=IR&DGSeg=BSD&DURL=http://www.dell.com/content/topics/topic.aspx/global/shared/corp/media/en/studio_dell?%26c%3dus%26l%3den%26s%3dcorp%26id%3dflashid_65105847d6784ccb8a7d21f997523afd%26targetNetwork%3d2%26targetChannel%3d4%26targetMedia%3dv__463Mon, 21 Jan 2008 20:00:00 ZDo you have a marketing plan yet? If your answer is no, you’re not alone. Here are four tips to help you get started today.http://www.dell.com/content/topics/topic.aspx/global/shared/bizportal/en/articles/2008/2008_01_09_dont_put_it_off?c=us&cs=04&l=en&s=bsdWed, 09 Jan 2008 20:00:00 ZBy Dell Small Business Expert, John Jantsch. Local shoppers are going online to find products and services in your town - get found when they do!http://www.dell.com/content/topics/topic.aspx/global/shared/bizportal/en/business_resources/articles/search_dominanceThu, 04 Oct 2007 20:00:00 ZSo, you finally decided to take the blog leap. You stepped up to the plate and signed up for a blog software package. What next?http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/blogging_toolsFri, 17 Aug 2007 20:00:00 ZYou can do a lot with this technology called RSS, even if you don't know a thing about it.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/rss_tricksFri, 17 Aug 2007 20:00:00 ZIf your inbox is the size of a major city's telephone directory, maybe it's time to get organized.http://www.dell.com/content/topics/global.aspx/bizportal/en/it_solutions/articles/control_time_prodTue, 14 Aug 2007 20:00:00 ZDoes your business have a consistent way to follow-up with customers? If not, consider printing and mailing a promotional newsletter.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/create_newsletterSat, 14 Jul 2007 20:00:00 ZTips on search engine optimization for your website.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&id=undefined&targetNetwork=2&targetChannel=5&targetMedia=v__337Tue, 10 Jul 2007 20:00:00 ZHave you toyed with different ideas for your business name? Of course you have. So get out a pen and a pad of paper to use as your naming notebook, and start writing down ideas for names. As you go along, think about this guide to naming.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/winning_part1Wed, 27 Jun 2007 20:00:00 ZGetting the world to beat a path to your door requires more than just a great idea. You need to let potential customers know about your services or products—and why they should buy. But the whole idea of marketing can give you heartburn. How can you compete with all the slick ads on TV, billboards, and in glossy magazines?http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/marketingWed, 27 Jun 2007 20:00:00 ZAfter you come up with a list of possible names for your new venture, make sure that you find an available business name. You don't want anyone to confuse your business with another company. And you certainly want to avoid any situation where another company decides you're infringing on its name and gives you legal grief.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/winning_part2Wed, 27 Jun 2007 20:00:00 ZWhat is RSS? How do you create an RSS feed? Watch this video to answer these questions and learn how to use your website as a subscription tool for existing and potential clients.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&id=undefined&targetNetwork=2&targetChannel=5&targetMedia=v__304Mon, 11 Jun 2007 20:00:00 ZEvery businessperson understands the importance of letting your customers know how much you value them and how you can't wait to see them again. Consider some other things you can say to solidify your relationship with customers.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/provide_serviceTue, 22 May 2007 20:00:00 ZLoyal customers are the backbone to any successful business. Make sure yours keep coming back.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/keep_customersTue, 22 May 2007 20:00:00 ZKnowing your customers in order to better meet their needs makes good business sense for any enterprise, but for small businesses, customer information is key to their livelihood.http://www.dell.com/content/topics/global.aspx/bizportal/en/it_solutions/articles/crmMon, 21 May 2007 20:00:00 ZKnowing your customers in order to better meet their needs makes good business sense for any enterprise, but for small businesses, customer information is key to their livelihood.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&targetNetwork=2&targetChannel=4&targetMedia=v__158Mon, 21 May 2007 20:00:00 ZAmong the many decisions to make upon going into business for yourself--including what to call your company, where to hold your operations, and whether or not you should hire your friends--one of the most important is pricing your products and services. The price at which you establish yourself on the market will be a big part of that all-important first impression. Here are a few tips to help you price yourself right.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/pricingMon, 21 May 2007 20:00:00 ZIt's the stereotypical catch-22. Your personal involvement with your clients has contributed to your success, and growth seems inevitable. Yet, if you do take that leap, you jeopardize the face-to-face involvement you've built your business-and your success-on.http://lt.dell.com/lt/lt.aspx?CID=21583&LID=511840&DGC=LS&DGSeg=BSD&DURL=http://www.nfib.com/object/IO_32411.htmlMon, 21 May 2007 20:00:00 ZNot so long ago if you wanted to check when a movie was playing, you'd consult your local newspaper. If you wanted to find someone to remodel your bathroom, you'd open the yellow pages.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/web_presenceTue, 24 Apr 2007 20:00:00 ZSome people don't care what name you call them as long as you call them something. Some Web site owners feel the same. Yet a Web site's "domain name" can be a powerful way to get people through your virtual door.http://lt.dell.com/lt/lt.aspx?CID=21583&LID=511400&DGC=LS&DGSeg=BSD&DURL=http://www.nfib.com/object/IO_31633.htmlTue, 24 Apr 2007 20:00:00 ZDigital video is becoming an increasingly popular medium to help market your small business to current and potential customers. With the right tools and know how, you can produce your own demo videos to showcase your products and services. Learn the essentials in video making ranging from equipment to good video producing techniques.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&targetNetwork=2&targetChannel=5&targetMedia=v__266Tue, 24 Apr 2007 20:00:00 ZSix steps to create a site that wins you customers.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/build_websiteTue, 24 Apr 2007 20:00:00 ZDeveloping and executing integrated marketing plans that are both tactical and strategic and deliver the performance businesses expect can be a daunting experience. There are a myriad of marketing possibilities to juggle, including direct mail, ad-placement in industry publications, Yellow Pages, TV/radio and, more now than ever before, the Internet.http://lt.dell.com/lt/lt.aspx?CID=21583&LID=511399&DGC=LS&DGSeg=BSD&DURL=http://www.nfib.com/object/IO_32391.htmlTue, 24 Apr 2007 20:00:00 ZSix steps to create a site that wins you customers.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&targetNetwork=2&targetChannel=5&targetMedia=v__20Tue, 24 Apr 2007 20:00:00 ZSoftware tools like Windows Movie Maker or Media Encoder allow you to convert and share your videos online so customers who have never been to your retail location or used your tree trimming service can get a glimpse at the products or services you offer. Learn more about uploading promotional videos to your Website to help bring your business to life.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&targetNetwork=2&targetChannel=5&targetMedia=v__262Tue, 24 Apr 2007 20:00:00 ZJohn Jantsch, founder of Duct Tape Marketing, shares online marketing strategies and tips with small business owners.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&targetNetwork=2&targetChannel=5&targetMedia=v__276Tue, 24 Apr 2007 20:00:00 ZExperienced Web designers will tell you, "Just build it — and they won't come." It's true. Simply putting up a Web site won't bring visitors. It takes work to entice customers to your site once, and even more work to make them come back.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/increase_search_rankingsTue, 24 Apr 2007 20:00:00 ZWith a well-designed Web site, you can generate interest in your business, develop a good relationship with customers, help them select from your products, and even sell your products and services online.http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/frontpageTue, 24 Apr 2007 20:00:00 ZMarketing tactics to increase online saleshttp://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/better_website_resultsTue, 24 Apr 2007 20:00:00 ZNow that you know the essentials to good video making, learn how to edit your videos with Windows Movie Maker - software that enables you to capture, edit and covert your promotional videos.http://www.dell.com/content/topics/global.aspx/corp/media/en/studio_dell?c=us&l=en&s=corp&targetNetwork=2&targetChannel=5&targetMedia=v__264Tue, 24 Apr 2007 20:00:00 ZYou've built a Web site. Wonderful! The next question to ask is this: Once you get a visitor's attention, how can you bring them back?http://www.dell.com/content/topics/global.aspx/bizportal/en/business_resources/articles/customer_webvisitsTue, 24 Apr 2007 20:00:00 Z