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I found SyncUp in my training manual. Below is what it does.
SyncUP desktop application is a services platform for Dell's new generation of mobile phones. SyncUP lets the User conveniently play back music files, plus manage and create playlists. You can play back photos and videos right on the PC with all the convenience of a built-in player. SyncUP also allows you to create their own album collections for photos and videos. You can preview all collections within a slide show mode.