How To Stop Dell Notices to Upgrade To Premium Dell Recovery

I have a Dell Insprion 3542.  It came with Windows 8.1 and I did  free upgrade to Windows 10.

Every time I load Windows I get a pop up message from Dell offering (for a fee) to upgrade my Dell Recovery from Cloud (or whatever it is called).  It has a choice of "do nothing" or "learn more".  There is no option to not receive this message again.  When I click "do nothing", the message is given the next time I book windows.  When I click "learn more" is only give me the option to "upgrade", not an option "no thanks".  The next time I book windows, I get the message again the next time I book windows.  I don't want to upgrade and I don want to get this message anymore.  Please advise me what I need to do to stop this message.

Thank you.

Bob Allen