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EMC World REDEFINED: Experience It Online



EMC World 2014, our largest and most important customer event of the year, begins on Monday with a record number of customer and partner attendees. This year’s theme is REDEFINE—which speaks to how cloud, big data, social, and mobile technologies are redefining the way businesses interact with their customers, how they are redefining their business models, redefining how IT works, and redefining the role of IT professionals. This year, we plan to introduce new, game changing disruptive technologies that will show the industry why EMC has the best of breed technology portfolio in the marketplace.



No matter where you are around the world, there are many new ways to get engaged directly with EMC World 2014 even if you are not attending in person. Starting on Monday and continuing throughout next week, you can:

  • See It As It Happens: Track the latest EMC World 2014 activities at www.emcworld.com.
  • Watch The EMC TV Coverage: View live video of keynotes, general sessions, product roadmaps and EMC TV coverage at http://emcworld.com/virtual
  • Engage In The Social Conversation: Join in with #EMCWORLD. For continuous news and event updates, follow EMC World on Twitter @EMCWorld. Stay engaged with EMC by following EMC Corporation on Twitter @EMCCorp.
  • Get Your vPass: Register for the EMC Community Network and get your EMC World vPass…ECN’s virtual guide to everything EMC World 2014.

As EMC works with customers and partners to REDEFINE how IT serves their business, we are also redefining the look of our brand to match that aspiration. At EMC World, we will unveil a bold, colorful, and more contemporary new look that expresses the energy, innovation, and agility we’re bringing to customers. You’ll see this vibrant visual identity become EMC’s signature look in worldwide communications throughout 2014. To learn more about what this means and how it impacts you, please get acquainted with our updated brand guide here.

And to hear a bit more about why this year’s EMC World is better than ever and what this year’s theme of REDEFINE means for our customers and partners, please watch this short video.



Whether you’re there in person or watching from your desk, don’t miss any of the action at EMC World next week!


Jonathan Martin





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