Precision 7730 replace Dell SSD w/ Samsung 970 EVO NVMe M.2

I'm trying to replace my Dell SSD but am getting this error "Recover from a drive.  Unable to reset your PC.  The system drive cannot be found."  I've looked around on the web but can't find a solution that makes sense for my situation.  

Here's the background:

• Just received a brand new Dell Precision 7730 laptop
  • Windows 10 Pro 64 bit
  • M.2 256GB PCIe NVMe Class 40 Solid State Drive (from Dell)
  • Intel Core i9-8950HK
  • Also have 2 USB sticks: "Windows 10 Recovery Media" and "Dell Drivers Reinstall USB Key"
• Before the initial boot, I physically removed the Dell SSD and inserted the Samsung 970 into same slot
• I inserted the 2 USB sticks in the laptop
• I booted up while hitting F12
• Boot menu shows up with a message that "Boot mode is set to UEFI; Secure Boot: ON"
• Under UEFI Boot, I choose "UEFI: Dell Recover USB, Partition 1" -- Other options included "BIOS Setup," Device Configuration," "BIOS Flash Update," "Diagnostics," and "Change Boot Mode Settings." 
• On the next couple of screens, I choose English, US, and then "Troubleshoot"
• Under Troubleshoot I choose "Recover from a drive" -- the other option was "advanced options" which included options like "UEFI Firmware Settings," "System Restore," etc.  
• I click "Recover from a drive" which leads to the "system drive cannot be found" error

When I search the web, I see discussions about cloning but I have nothing to clone.  I have a feeling the solution has something to do with Samsung drivers, Intel RST Drivers, Dell Drivers, BIOS changes but I'm somewhat stumped and am not a PC guru.  

Any advice would be greatly appreciated!