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How to restore my Alienware M17xR3 to factory everything

I had just bought a mac, (best decision of my life) and I want to restore my alienware to factory everything so I can download just games on it. I just backed my system up for the first time and I have had the laptop 4 years. When I go to Alien Respawn, the option to restore it to factory settings is gray'd out. I cannot click on it. I tried pressing F8 and there is not an option to factory restore the computer, just "System Restore" and "System Image Recovery". There is also Start up repair, windows memory diagnostic, and command prompt. But nothing regarding FACTORY RESTORE. Can anyone help me out? I refuse to pay dell/alienware their flat fee to give me a little bit of advice. This is also running Windows 7. 

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