Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named AdWeek’s TweetFreak Five to Follow. She has been part of the Dell team for 15 years, holding roles in the areas of corporate communications, employee communications, public relations, social media, digital marketing, branding and ecommerce.
Laura is currently Chief Blogger for Direct2Dell.com, Dell’s official corporate blog that she helped launch in 2007.
As part of Dell’s Corporate Communications team, she previously focused on Global Commercial Channels and US Small and Medium Business public relations. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and brought the first web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.
Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.