Beyond the Boundaries of Creation, Innovation and Play

At Dell Technologies, we believe technology should empower us, make life easier and enhance our productivity. So today we’re debuting new workstations, PCs and accessories designed to help you create, play, and do more from anywhere. Let’s jump in!


The creator industry continues to boom, fuelled by new platforms, a wave of emerging talent and new ways to connect with growing ‘at home’ audiences. Whether you’re an up-and-comer or already established sound engineer, photographer, animator, architect, fashion curator or just like dabbling in VR/AR or 3D printing…we have you covered with PCs and mobile workstations designed for creative endeavours.

To push these boundaries of creativity – whatever your level – we’ve revamped our Precision 5560, Precision 5760, XPS 15 and XPS 17 devices, available with the latest 11th Gen Intel® Core™ processors and Xeon mobile processors. Images and designs come to life on the colour accurate InfinityEdge displays, including a new OLED option on the XPS 15. Featuring the latest NVIDIA RTX graphics and backed by the NVIDIA Studio program, these lightweight and stylish devices include everything you need to channel your creativity whenever and wherever inspiration hits.

For professionals looking for a powerhouse system featuring up to NVIDIA RTX A5000 laptop GPUs and designed to conquer workloads like 8K HDR video editing and huge 3D simulations, we have you covered too. Our updated Precision 7000 Series mobile workstations handle the most intensive workloads with ease, and for the first time on our mobile workstations, they now come with 5G capability options.[i] All these devices will be available in early winter.


It’s been an incredibly exciting start to the year for our gaming portfolio. We debuted the low-profile mechanical keyboard on a gaming laptop designed in collaboration with Cherry MX, launched our first AMD-based Alienware laptop in over a decade, and unveiled a ground-up redesign of our Dell G15 gaming notebooks – all within a matter of weeks. And yet the all-out blitz continues as we’re introducing our new Alienware m15 R6 and Dell G15 gaming systems with the latest 11th Gen Intel® Core™ H-series mobile processors and the new NVIDIA GeForce RTX 30 Series laptop GPUs, giving customers even more options to play.

What’s more, building upon a 25-year legacy of pioneering gaming PCs widely celebrated for their aggressive form factors, iconic design, and impressive performance, the Alienware mothership is ready to preview its next creation…the Alienware X Series.

Touching down later this winter, X Series will feature a series of new, proprietary, thermal technologies to balance power and style in the thinnest gaming laptops we’ve ever made. It’s so full of patent-pending technology, we’ll need a separate announcement to share the details (spoiler: tune into the Alienware Update Twitch Stream on 1 June!). We’ll also debut a new unboxing experience alongside X Series that pays tribute to Alienware’s iconic design while leveraging the same sustainable packaging and innovations used for our XPS and Precision lines.


Not all mission-critical projects are about creating the next blockbuster, making the next chart topper, or conquering a battle arena. Some projects are more focused on securing the next business deal, sharing big ideas or collaborating with co-workers and customers. We live in a hybrid work environment – where our location and surroundings are constantly evolving and may change throughout the day. That’s why we continue to design our business PCs with intelligence, collaboration, and connectivity in mind.

So, what’s new in the work arena?

  • Exceptional Performance: We recently introduced a new line of OptiPlex PCs and updated our , now available with the latest 11th Gen Intel® Core™ processors. In addition to the processor and graphics updates, for select devices across our Latitude, Precision and XPS portfolios, we have included extra features such as 3200MHz memory, Thunderbolt 4 and 5G capability options.
  • Sustainability: Our 2030 Moonshot goal is nothing short of ambitious and this commitment to using renewable and recyclable materials across all product lines continues. We have expanded the use of bioplastics in the new Latitude 5421 and 5521, available in early summer. This renewable material is made from Tall Oil and is featured in the LCD coverlid (21 per cent by weight). We continue to explore opportunities to integrate more recycled and renewable materials in our products. For example, our new OptiPlex 7090 Tower and 7090 Small Form Factor are the (20 per cent by weight).[ii]; and our XPS 15 and 17 now come EPEAT Gold certified[iii]. And we’re not only thinking about hardware – our Dell Ecoloop bags feature a weatherproof coating made using recycled film recovered from car windshields.
  • Productivity: Studies have shown that people can be, on average, 38 per cent more productive[iv] when using the right displays and accessories. With the new Dell 32 4K USB-C Hub Monitor and the active noise cancelling Dell Premier Wireless ANC headset, you can connect and collaborate more seamlessly, so you can work your best.

We understand that how and where we create and work is always evolving, and so are our expectations for technology. That is why we strive to create forward-looking technology that inspires your passions, connects you to the people that matter most and sits at the centre of new ideas and concepts that will change the world. Our innovation never rests – that’s the Dell experience!

[i] Subject to service provider’s broadband subscription and coverage area; speeds may vary. Additional charges will apply. Contact your service provider for details.

[ii]   Based on internal analysis, April 2021.  20% closed-loop recycled aluminium by weight in the 2TB 3.5” hard drive, optional on the OptiPlex 7090 Tower and 7090 Small Form Factor.

[iii] Based on Dell analysis, April 2021. EPEAT registration varies by product and by country. See for registration status by country.

[iv] Source: Hot Tech Vision and Analysis research, sponsored by Dell. Dell Monitor Productivity Study: Examining the Effects of External Monitors on Remote Worker Productivity, June 2020.

About the Author: Rahul Tikoo

Rahul Tikoo currently leads the Specialty Business Unit at Dell. As a part of this role, Rahul is responsible for Product Planning and Management, Business Strategy and Leadership of Precision Workstation, Rugged and IOT products. He was hired, as the engineering leader for Precision products, from AMD in January, 2013. At AMD, Rahul held several diverse leadership roles including the head of Server Engineering, Global Customer Support and Corporate Quality. He holds a Bachelors and Masters degree in Electrical Engineering. Rahul is a product geek at heart and enjoys bringing innovative technology solutions to market.