Dell brings brilliant colour and remarkable screen performance to creators at Adobe MAX

By Yoon Lee, VP, Commercial Displays Marketing

We are often inspired by creators who see the world in the widest range of colours. Emerging technologies and tools continue to provide content creators with more precise, accurate and consistent colour experiences, maximising their creative potential. A recent Dell-sponsored IDC research study1 further concluded that with the adoption of immersive technologies, it will necessitate more advanced monitors designed to support new emerging workloads like data-centric and design tasks. As the world’s number one monitor company2, we are relentless in our pursuit to help unleash creativity and maximise productivity for the ultimate visual experience.

Today at Adobe Max in Los Angeles, Dell is excited to introduce the Dell UltraSharp 27 4K PremierColor Monitor (UP2720Q) — the world’s first 27-inch 4K monitor with built-in colourimeter and ThunderboltTM 3 connectivity3 for content creators who require colour critical performance.

Beginning in January 2020, photographers and still or motion picture editing professionals will be able to use this monitor to fully maximise the Adobe RGB colour gamut and create brilliant content with precise colour and amazing detail. The Dell UltraSharp 27 4K PremierColor Monitor offers 100% Adobe RGB, 98% DCI-P3 and 80% BT2020, providing a wide range of colour reproduction across different colour space standards. DCI-P3 is increasingly being adopted as a colour standard on more devices like smart phones, web browsers and television due to the larger colour gamut and higher colour accuracy, leading to more content being developed in the DPC-P3 colour gamut space.

The built-in colourimeter helps users stay productive and work efficiently with quick and easy calibration – on demand or scheduled after hours for consistent and optimised colour performance every time. Users will also experience a more efficient workflow with a responsive built-in colourimeter that maintains consistency from production to delivery. The UltraSharp 27 4K PremierColor is a CalMAN® Ready monitor and works seamlessly with CalMAN® colour calibration software (sold separately) to perform a variety of tasks, including calibration with a built-in or external colourimeter .

Creative professionals will also appreciate the finer details that show up crisply with 4K Ultra HD resolution. The high contrast ratio and low dark luminance offer impressive contrasts and deep blacks. Any unwanted glare and reflection on the monitor from sunlight or overhead lights can be reduced using the easy-to-attach shading hood.

This performance-packed monitor offers ThunderboltTM 3 with speed up to 40Gbps4 — the fastest5 and most versatile connectivity with two ThunderboltTM 3 ports and can charge up to 90W to a connected notebook while simultaneously transferring video and data signals6. You can daisy chain up to two 4K monitors with ThunderboltTM for multitasking efficiency and increase your productivity by up to 21%7. Finally, the Picture-By-Picture (PBP) feature is ideal for comparing visual content side by side, allowing users to view the same image in different color spaces, or compare images from two different sources.

The Dell UltraSharp 27 4K PremierColor Monitor will be available Jan. 15, 2020 worldwide starting at $1,999.99 USD.

Be sure to stop by our booth at Adobe MAX in California, located at booth no. 901 to check out the monitor as well as other creative solutions from Dell Technologies!
[1] Source: Based on IDC Infobrief – Future of Work Embracing New Dynamics, Creating New Experiences, sponsored by Dell, September 2019. Full report:
[2] Source: IDC Worldwide Quarterly PC Monitor Tracker, Q2 2019
[3] Based on Dell analysis of publicly available data, July 2019
[4] Data transfer speeds may vary among different USB devices, system configurations, and other factors.
[5] As compared to other PC I/O connection technologies including eSATA, USB, and IEEE 1394 Firewire†. Performance will vary depending on the specific hardware and software used. Must use a Thunderbolt-enabled device.
[6] Thunderbolt™ 3 provides DisplayPort, which can natively connect to all displays with DisplayPort and mini-DisplayPort, and via adapters can connect to all other modern display interfaces, including HDMI, DVI, and VGA.
[7] Source: Based on Principled Technologies Report commissioned by Dell, “Improve productivity with the new Dell P Series monitors in a dual-display configuration”, November 2018. Actual results will vary. Full report:
Thunderbolt and the Thunderbolt logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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