Those of you who follow me on the web have likely seen many references to the “Circular Economy” over the last year. Whether familiar with the term or not, you probably agree that designing out waste and getting smarter with our resources is a good thing. But at Dell, we think “circular thinking” not only benefits the planet, it benefits business.
To bring visibility to the pioneers at the forefront of the circular movement, we teamed up with Adrian Grenier, our Social Good Advocate, to create the Legacy of Good Short Film Contest. The goal of the contest was to increase understanding of the benefits of a circular economy through creative and inspirational storytelling.
This Earth Day, I’m thrilled to announce Circular Cellular as the winner of the Contest. Circular Cellular is a film about a Dutch company’s quest to make “fair phones,” cellphones designed with the full lifecycle of the product in mind. Out of more than 200 films, Circular Cellular stood out for its personal, emotional storyline. You can preview the Circular Cellular video concept below.
(Please visit the site to view this video)
Filmmaker, Tom Fox-Davies will receive a cash prize, technology to make his short film, and the opportunity to collaborate with Adrian Grenier.
We can’t wait to help bring Circular Cellular to life and share the story with you this fall. We appreciate all the thought and effort that went into all the submissions and encourage everyone to work to raise awareness of the circular economy concept through creative storytelling. Huge thanks to our supporting partners including Adobe, Austin Film Society, FilmFreeway, The Huffington Post, RED Digital Cinema and SHFT.
For updates on Dell’s work to advance the circular economy, follow us on Twitter @Dell4Good or visit dell.com/legacyofgoodupdate.
