Every year at the end of January Dell holds a giant kick-off meeting for our enterprise and public sales forces. The event, which has been held in Las Vegas the last two years, is a four-day happening consisting of keynotes, sessions and a full-scale expo where the sales team can touch and learn first-hand about the latest and greatest in Dell solutions and offerings.
Setting up Modular Data Center on the expo floor
At last year’s sales kick-off, the Data Center Solutions (DCS) group had our big coming out party, letting the sales force know that we would be expanding beyond our elite custom system business, with a specialized PowerEdge C line and a set of cloud solutions.
This year the systems and solutions have been out in the market for a little while and we were able to share actual case studies with the attendees showing how our systems and solutions have been able to solve real customer problems. The big new addition to the DCS line up was our Modular Data Center (MDC) which, until just a few months ago, was reserved only for a very small group of select customers.
Gearing up for day two of booth duty at the DCS booth
As you can tell from the picture above, the MDC took up a big part of our booth. It served to house our PowerEdgeC servers and host a selection of our cloud solutions:
Additionally, to provide a peak at what PowerEdge C systems we have up our sleeve, we had several units in an uber secret whisper suite.
Our overall message at the booth was that although these components can be used individually, if you want to run “the world’s most efficient hyperscale data center” you’ll want to combine these optimized solutions and systems with the MDC into one hyper-efficient, integrated system.
Well received
Now as a member of the DCS team I may be a little biased but I really think we had the coolest booth there 
It was great to hear comments from the sales force such as “this is awesome!” and “why didn’t I know about this?!”
We’ll have to start now to figure how we will top this next year.
Extra-credit reading
- Tier5 first to fire up Dell’s 3rd-gen Modular Data Center
- Dell’s Modular Data Center — Hello World
- Dell Cloud Solutions up and running!
Pau for now…