Company Updates

Zombies in Arizona, Killer Bots on the Moon, eSports in Boston…

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Dell Brings a Universe of Experiences to PAX East and Best Buy Stores

Sure, colonial Boston was one hub of the American Revolution, but in a few days, it will be Dell with our Alienware and Inspiron Gaming systems leading the way as PAX East takes over the Boston Convention and Exhibition Center, from March 10-12.

Alienware gaming laptop at CES 2017

While early March is still chilly in Boston, We’re bringing the hottest products to not one, but two booths so fans can check out the latest innovation from both Alienware as well as Dell’s new Inspiron Gaming line, which offers gaming systems for the demographic who loves to game and wants to game well, but is more conservative in how much they can invest.

The booths at PAX East will feature industry-leading desktops and laptops built specifically for 4K gaming, virtual reality and the fiercest demands of the latest PC games.

Alienware (Booth #13043)

What’s the best way to test our Alienware rigs? How about by playing four extraordinary mixed reality experiences at our booth:

  • John Wick Chronicles – Become the legendary assassin himself in two different VR experiences, and play with his best-known weapons, in this recently released first-person-shooter where you explore the iconic Continental Hotel and must assassinate targets that only John Wick could handle. Intense combat gameplay and two game modes, Arcade and Simulation.
  • Arizona Sunshine – Step into the midst of a zombie apocalypse in a blistering hot Arizona, and shoot, snipe and blast your way through hordes of undead, hungry for your brain and close enough to touch. This heart-pounding battle for survival is built and optimized for VR, with motion-controlled weapon handling.
  • ROM: Extraction – Role-play as an Extractor aiming to mine valuable-yet-volatile energy matter orbs from chambers on the moon, and shoot, throw, even slow down time, as you decimate alien-built defensive robots. Addictively fun, this is a fast-paced homage to the classic arcade shooter, featuring an unprecedented style of VR gameplay.

With numerous other “walk-up and play” demos on all our desktops and laptops, including Rock Band VR on the Alienware 15, fans can also round-out their Alienware collection with must-have apparel and swag, and participate in a social media scavenger hunt for a chance to win a daily Alienware gift pack. For those who can’t make it to Boston, all three days at PAX East will be streamed live on Alienware TV and Twitch.tv/Alienware.

Dell Gaming (Booth #15043)

Dell gaming will host its own booth featuring the Inspiron 15 Gaming laptop for your perusal. While Alienware has long focused on high-end rigs for gamers, Dell gaming will be featuring its Inspiron 15 gaming laptop for main stream, price-conscious gamers, delivering strong performance with available 7th Gen Intel Quad Core processors and NVIDIA’s Pascal graphics. At the booth, you can roll up your sleeves and take part in Rocket League competitions for a chance to win prizes throughout the day, a Gears of War 4 augmented reality photo/GIF booth, and a daily raffle for the opportunity to win an Inspiron 15 gaming laptop.

All Eyes on eSports – PAX East Panel

When you’re exhausted from being a PAX warrior, join us in the Albatross theater when Alienware presents “All Eyes on eSports,” on Friday, March 10 at 3 p.m. Industry leaders from Eleague, Team Dignitas and Team Liquid will discuss the growth trends, opportunities and challenges of eSports. Panelists will include Bryan de Zayas, Global Gaming Director, Dell gaming; Steve Arhancet, Co-CEO, Team Liquid; Jonathan Kemp, CEO, Team Dignitas; and Christina Alejandre, General Manager, Eleague. Stick around for a special giveaway exclusive to panel attendees!

Alienware Area 51 desktop computer

Alienware Best Buy Experiences Nationwide

Can’t make it to PAX East? Not a problem. We’re also incredibly excited to announce that, as of today, Best Buy will feature a special Alienware shop-in-shop section in select retail locations nationwide. Showcasing all our systems and the high-end PC gaming experiences that define us, the shop-in-shop will spotlight Alienware 13, 15 and 17 laptops, the Alpha, Aurora and our flagship Area 51 desktops, as well as our Graphics Amplifier. The shop-in-shop will reflect Alienware’s iconic design, with oversized displays, provide hands on demo opportunities and provide a detailed glimpse inside the iconic Area 51, and a brag list of our best features like overclocking, liquid cooling, VR ready and CPU advanced (the Intel Core i7 series). Check out this list and find the Alienware Experience in a Best Buy near you!

Keep abreast of all the news! Sign up and become a member of Alienware Arena. Follow us on Facebook and Twitter @Alienware. You can also join us on Alienware.tv, or sign on and watch our Twitch stream for the latest updates and information.

About the Author: Frank Azor

Frank Azor, an Alienware co-founder, now oversees XPS, Dell’s premium consumer brand and Dell gaming, which includes Alienware and Inspiron Gaming. Celebrating 20 years as the leader in PC gaming systems, Alienware sets the standard for premium gaming PCs and innovation, and Inspiron Gaming provides high performance gaming systems at an affordable cost that give gamers a competitive advantage at every level of play. Under his leadership, Dell’s XPS brand has risen to the top in innovation, design and performance, while becoming the most-award winning product-line in Dell history. Frank joined Alienware as a quality engineer and later held executive roles in sales and marketing before creating the Alienware Product Group organization in 2003-after helping to pioneer the industry’s first high-performance gaming notebook, the Area-51M. Later that year, he was credited with the successful launch of Alienware’s first self-designed desktop case (Predator) which immediately made industry headlines and has defined the look of Alienware’s products ever since. Prior to Dell’s acquisition of Alienware in 2006, Frank held the positions of Senior Vice-President of Product Group and Marketing and Executive Vice-President managing the global executive leadership team and reporting directly to the President and CEO. Shortly after helping lead Alienware’s successful integration into Dell, Frank assumed the role of worldwide general manager for the Alienware business unit. Under Frank’s leadership, Alienware’s brand has become the worldwide leader in its industry and has earned hundreds of awards for its products including multiple best of CES product awards. As of 2017, Frank holds 16 patents granted under his name and has been named a milestone inventor by Dell. In 2014, Frank’s role was expanded to include global responsibility for Dell’s XPS business unit, one of the company’s most innovative and valued brands. Since assuming responsibility for the XPS business unit for Dell, Frank instituted a new product and business strategy that led to the successful introduction of the highly acclaimed XPS 13 notebook which has won more than 300 awards since its introduction at CES 2015 and has been deemed the best notebook on the market from numerous outlets including Forbes, Wall Street Journal and CNET. On top of the product accomplishments, Frank’s leadership has reinstated rapid growth for Dell’s XPS business. In 2017, Frank assumed responsibility for launching and managing Dell’s Inspiron Gaming line of powerful yet budget friendly gaming PCs. Inspiron Gaming systems have quickly become a favorite among players and reviewers desiring top graphics performance under $1000 USD. The systems have received many awards including a Computex d&i Gold winner and several Best Gaming PCs of CES awards. Frank sits on the advisory board for Miami Dade College’s MAGIC program where he has led the creation of a Dell-backed scholarship fund to help both high school and college students learn skills and earn degrees in computer graphics design, animation and game development. Frank has also served as a volunteer judge for the FIRST robotics south Florida regional competition since 2013 (www.usfirst.org) an organization founded by Dean Kamen that has provided students with more than $50 million in college scholarships in 2017 alone. Frank lives in Palmetto Bay, FL USA near Alienware’s headquarters with his wife, their 2 sons and their pet dachshund. Frank is currently playing Overwatch with his oldest son who is also an avid Minecraft player. Frank’s most anticipated games for 2017 exist in Virtual Reality where Frank has been immersed for years – and of course – powered by award-winning VR-ready PCs from Alienware and XPS.