One of my favorite aspects of being senior vice president of North America Field Marketing at Dell is hosting customers weekly in our Executive Briefing Centers where we can sit down together to talk about the day-to-day needs of a business, learn more about our customers’ goals and help bring to life the technology solutions that will work best for them. The meetings also give our customers a great opportunity to get their hands on the client products to experience them firsthand.
Given the value of these meetings, I’m proud to announce the wheels are rolling on Destination Dell, our new mobile Executive Briefing Center hitting the road to visit our customers around the United States. We’re beginning with a 40-stop tour of the west coast, with visits to Seattle, Portland and the Bay Area, including a visit to Intel, our Destination Dell partner, on-the-ground in Santa Clara.
So what is Destination Dell? Imagine an RV fully wrapped in the city skyline of our hometown, Austin, Texas, equipped inside with our top-of-the-line commercial products and demos to bring to life our technology solutions. There’s also a conference room fully equipped with Intel Unite, along with an architecture-based VR experience, an outdoor lounge area and often a “best-of” local food truck. Our customers will get a chance to step inside and see what the future workforce will look like as we help them adapt their business to be ready for what’s coming – and our hope is that they’ll have some fun while doing it, too.
Why now? There are critical shifts occurring in the way people work and what makes them happy. Based on what we know from our Future Ready Workforce study, it’s important for our customers to have these conversations now. As part of our research we learned:
- More than 50 percent of employees expect to be working in a smart office in the next five years
- More than 80 percent of millennials say workplace tech would have an influence when deciding to take a job
- Half of all employees, and three in five millennials, believe technology will make face-to-face conversation obsolete in the near future
- More than 60 percent of millennials would rather receive high tech perks at work versus low tech perks like ping pong and free food
There is so much to consider about technology in business these days so we’re taking to the open road to make sure our customers feel ready and excited about the future of their solutions. Follow the journey of #DestinationDell and if you have questions, you can reach out to Stephanie_Keller@dell.com.
