Company Updates

Alienware 15 Now Shipping with Max-Q Technology

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Half Christmas is here and we’ve got a present for you.

Ok, technically Half Christmas was June 25, but today, June 27, our Alienware 15 laptop with NVIDIA GeForce GTX 1080 with Max-Q design became available for purchase in the U.S. for $2,499.

Alienware 15 laptop notebook front view

Alienware’s adoption of Max-Q technology provides the highest performance possible in a 15.6” notebook, while lowering the power consumption to 110 watts, and continuing our tradition of designing outstanding products tailored specifically for gamers.

While Max-Q design is engineered for a thin gaming laptop, our design team’s focus on what our customers want means we didn’t change the basic form factor of the Alienware 15 for Max-Q.

“We’ll go as thin as we feel comfortable,” Director of PC Product Planning Joe Olmsted told CNET recently. “We weigh those tradeoffs a lot, and gamers would prefer a good full deep-dished keyboard.”

So we will continue to provide uncompromised gaming experience with a premium keyboard and thermals on Alienware 15 that allows for higher wattage and greater performance. Just what sort of performance are we talking? Here are the results of our testing:

performance chart for Alienware 15 with 1080 MQ

Alienware 15 notebooks with Max-Q technology will offer the highest total graphics power (TGP) available (110W) while continuing to offer outstanding features that gamers appreciate including:

  • The Alienware TactX RGB keyboard with 2.2mm of travel, steel back plate for rigidity and true n-key rollover.
  • Full AlienFX lighting for deeper game immersion.
  • An industry-leading 99WHr battery for full-gaming power away from your AC adapter.
  • Full complement of I/O for the most popular gaming devices including multiple USB 3.1 ports, HDMI, mDP, Gigabit Ethernet, and two audio ports.
  • The ability to upgrade and add new components like memory and storage with two SODIMMS and one HDD and three SSD slots
  • Dynamic CPU overclocking to insure you get as much performance as possible every second.
  • High-quality webcam supporting Windows Hello facial recognition with dual-array microphones for streaming, Skyping, or just talking with your teammates when you leave your headset at home.
  • Outstanding display quality designed specifically for gaming including G-sync, wide viewing angles, 120Hz refresh, brilliant colors, and high luminance.
  • A touchpad you can actually use with tactile buttons in a convenient location for both lefties and righties.
  • Programmable macro keys that allow you to reduce a series of repetitive keystrokes to a single click.
  • Great acoustics: “the cooling fans are nearly silent while the speakers pack a really nice punch” notes Linus Tech Tips. (below)

Linus Sebastian of Linus Tech Tips hugging an Alienware 15 laptop

So if you’re ready for new performance never before possible in Alienware 15. Future graphics, memory and storage upgradability are important to you. And, you would like a laptop design that insures your fingertips won’t burn as your game heats up.

Then Merry Half Christmas to you!

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.