Global Retail Strategy Continues to Evolve

As Dell continues connecting with customers around the globe, we’re learning that some of them prefer to see and buy our products in retail stores. In May, Wal-Mart announced that we would be selling select desktops and notebooks there and in Sams Club stores. Initial response has been positive. Additionally, last week Carphone Warehouse in the U.K. announced it was providing its customers a Dell Inspiron notebook to those who purchase its high speed Internet service.

Today we’re announcing we will be selling consumer desktops and notebooks through Bic Camera in Japan beginning in early August. In Bic Camera stores, customers will be able to buy our Inspiron 530 desktops, our Inspiron 1520 notebook, our Inspiron 6400 notebook and soon our XPS M1330 notebook.

These recent developments are just the beginning of a long-term retail strategy.

About the Author: Lionel Menchaca