I have blogged pretty extensively about allowing customers to share ratings and reviews with other folks. Recently, we’ve added some more languages to the mix. Last week, we launched ratings and reviews functionality in Danish, Dutch, Swedish and Portuguese.
And while I’m on the topic, I wanted to mention that we recently launched Dell Forums in Korea. Like our other forums, it’s a place where users can go to ask questions and provide answers to support-related issues, and other topics of interest. Korean is the third language for Dell Forums, joining Portuguese and English.
Two reasons why these things matter from a digital media perspective—ratings and reviews are a small step toward incorporating more community aspects into Dell.com, and having more conversations in more languages will be key for us moving forward.