The 3rd Platform Revolution: Who’s Making Dust, and Who’s Eating It – IDC Reveals Top Trends for 2014

Expectations for Agility, Mobility, and Insight
If you drive business through mobile devices, cloud services, social networks or big data analytics you are part of what IDC, a leading industry analyst firm, refers to as the 3rd Platform of IT evolution. The 3rd Platform is architected for hyperscale, which is capable of managing billions of users and millions of applications.

IDC-BOS-1AAre IT vendors meeting 3rd Platform expectations?

Companies like Apple, Cisco, EMC, andRackspace are investing time, research, and some of the brightest minds to bring the 3rd Platform into our work places. The 3rd Platform was a theme of the IDC Directions 2014 IT technology conference in March.
Frank Gens, Senior VP and Chief Analyst, in his opening session “Key Battles – and Strategies – for Dominance on the 3rd Platform” said:
  • 2014 will bring pitch battles to establish new leadership in the 3rd Platform.
  • In the next 24 months we will see a doubling of overall Data Center footprint; cloud infrastructure.

Scott Lundstrom, Group VP and GM, IDC Financial, Government and Health Insight, in his opening session “Industry Transformation on the 3rd Platform” pointed out:

  • Companies are moving to more sourcing, rather than building.
  • Companies are focused more on agility and commercialization (faster go to market).

Matthew Eastwood, Group VP and GM, in his session “Battle for the Future of the Data Center” added:

  • Companies are driven to cloud [off premises] because the hardware purchased several years ago no longer supports today’s workloads.
  • Data centers are becoming a point of differentiation; a competitive advantage at hyperscale.

What does this all mean?
When the line of business teams’ start their work day, everyone from development to marketing expects their IT infrastructure to keep up with their needs, and provide a smooth, seamless and easy experience. It’s a race to reduce cost and deliver performance with billions in IT spend on the line.

Source: This illustration for developed by EMC based on the insights gathered at the IDC Directions 2014 conference.

In several sessions, IDC stressed a key differentiator will come from software, and software will be the true value-add for storage.

According to IDC, over 22% of storage industry growth will be driven by 3rd Platform technologies, like Software-defined Storage. IDC outlines three key requirements for 3rd Platform Storage:

  1. It needs to scale: storage must be able to scale to millions of users, applications, and objects. 3rd Platform storage must be able to scale out easily and quickly.
  2. It needs to leverage disparate systems: storage that will succeed on the 3rd Platform will be able to leverage disparate information sources and pull and push information in and out of those systems.
  3. It needs to support geo-distribution: the ability to support applications that are geo-distributed will set apart forward-thinking solutions. Leading solutions will also be able to provide the best response time for proximity.

How can you reach the 3rd Platform without compromise?
EMC is enabling customers to make the transition to the 3rd Platform of IT Technology through investments in software-defined data center solutions. Software-defined Storage solutions, such as ViPR and ViPR SRM automate provisioning, common monitoring and reporting tasks; while simplifying and automating storage management and provisioning.

As 3rd Platform evolution drives changes in applications, new access methods, and colossal data growth, the infrastructure supporting these technologies must evolve as well. As data grows exponentially and more speed, agility, and flexibility are expected, now has never been a better time to rethink storage and how to capitalize on the industry transformation to get the most out of storage investments.

About the Author: Ilya Leybovitch