Making a Virtual Connection

I was recently reminded of one of the two things that makes Second Life such an interesting place—the ability to interact with people from around the globe while feeling like you are in the same place, and the power of SL Groups to bring people together.

Thanks to Linda Zimmer, aka ZnetLady Isbell, and her creation of the Second Life Business Communciators Group, I was recently able to meet Munich Express, also known as Achim Muellers, Head of Brand Relations and Cooperations at BMW, at BMW’s SL island for a discussion with several other group members.  Munich was kind enough to chat with us about what BMW has built in SL and what plans they have for the site.  Here’s a snapshot of the gathering: BMW and Dell share a similar goal of finding new ways to interact with our customers and other Second Life residents.

We’ve been percolating a few ideas of our own for ways to make Dell Island more interactive.  It may not be visible yet, but some new additions are on the way.  Possibilities we’ve been looking at include a way for SL residents to participate in our new Plant a Tree for Me program and a store for Electronics and Accessories.  But, I’m sure there are plenty of other ideas out there, too.  If you’d like to toss yours into the hat, please do so here.  I can’t promise you that we’ll be able to implement them all, but maybe we can do some of them.

And, next time you’re in Second Life, take a moment to search the Groups section to see what interesting people it can help you meet.  When you find a Group that interests you, highlight the name in the result list and click “Join”.  There’s a Dell Group there, of course, through which we’ll be able to communicate our upcoming additions once they’re ready for you to check out!

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.